Tag Archives: EA

EA representative defends loot boxes by renaming them ‘surprise mechanics’

Several media outlets dedicated to gaming journalism have noticed an EA spokesperson attempting to re-designate loot boxes as ‘surprise mechanics’. This strange, new nomenclature was uttered by the VP of legal and governmental affairs at EA, Kerry Hopkins, when asked if loot boxes are an ethical feature of video games. Continue reading EA representative defends loot boxes by renaming them ‘surprise mechanics’

EA Executive Thinks Their Games Are Still Too Hard

Electronic Arts CCO Richard Hilleman just recently made some comments at the D.IC.E. summit about how new games are often still too difficult for new players to grasp. This was in response to interview questions from comedian Pete Holmes, who said he preferred standardized control lay-outs across titles. Continue reading EA Executive Thinks Their Games Are Still Too Hard

Mass Effect 3 – Live Action Trailer

EA and Bioware released today a live action trailer for Mass Effect 3. As you may have guessed, the invasion has begun. The Earth is under attack and there is only one man (or woman) that can save the day. Mass Effect 3 will be released on March 9th 2012 for PC, PS3 and X360. Enjoy the live action trailer after the jump. Continue reading Mass Effect 3 – Live Action Trailer