Free-To-Play Model is successful for Electronic Arts – Korean F2P FIFA earns yearly $100 million USD

Seems that it was no surprise that Crytek revealed their F2P plans for all their future titles. After all, Crytek is an EA partner and from what we’ve heard, Electronic Arts is currently quite happy with the F2P model. EA’s Andrew Wilson revealed that the Korean F2P version of FIFA is currently earning 100 million dollars per year.
As Wilson said:
“I think when we had a packaged-goods FIFA based in Korea, I think we were at about a 25 million dollar business down there. I think what we’ve talked about publicly is that these days, that’s nearly a 100 million dollar business. That’s a free-to-play experience.”
Wilson then explained the reason why EA decided to adopt the free-to-play model in Asia. As you may have guessed, it’s not that Asian or Korean players do not want to pay for their games. Nope, it’s something entirely different, something that most gamers should require. You see, these players want to know that this is a game that they want to play long-term, before they pay. And that’s precisely why the free-to-play model works great in Korea.
Wilson added that this annual $100 million revenue is spent, exclusively, on the free-to-play Fifa game in order to tweak and enhance it:
“That’s for FIFA. FIFA alone. That is built off a quality experience, a high-quality, great, 11-on-11 twitch-based experience. It’s just a different business model.”
In other words, except to see more and more F2P titles!


John Papadopoulos

John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved - and still does - the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the "The Evolution of PC graphics cards." Contact: Email