During its investors conference call last week, Take Two revealed that all of its future games will have microtransactions. Yeap, as we’ve already said, microtransactions – and loot boxes – are here to stay. According to Take Two’s CEO Strauss Zelnick, the gaming industry is now all about recurrent consumer spending and not about game sales.
As such, Take Two will invest in this new approach, and will add microtransactions to all of its future games.
“We’ve said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won’t always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board.”
So yeah, like some other triple-A games, expect microtransactions even in single-player games. We don’t know how this will affect the gameplay of an SP game, however it’s pretty obvious that most developers will build their games around microtransactions.
“One of the things we’ve learned is if we create a robust opportunity, and a robust world, in which people can play delightfully in a bigger and bigger way, that they will keep coming back. They will engage. And there is an opportunity to monetize that engagement. There’s a lot of room for growth. This is just the beginning.”