Funcom revs up The Secret World hype machine with ‘The Secret War’

Funcom is excited to announce the launch of ‘The Secret War’, a browser-based online social experience inspired by the conflict between the secret societies in Funcom’s upcoming massively multiplayer online role-playing game ‘The Secret World’. Starting today ‘The Secret War’ will run as a campaign where players get to actively spread the influence of their secret society in a highly interactive experience that tracks each secret society’s level of power in the world.
Players start by taking a unique personality to determine what secret society they belong to. After joining a secret society, players are immediately placed in the middle of the secret war and can start recruiting agents to their cause through their Facebook friends list. Players will have to deploy agents to different countries to increase the influence of their secret society in those regions.
As you assist your secret society in their bid for world domination, you will climb their ranks and unlock a wealth of exclusive rewards that can be used in ‘The Secret World’ MMO at launch, such as clothes, weapons, elixirs and more. Players can also unlock guaranteed access to the upcoming Beta Weekends, and can win a trip to Montreal to meet the developers of ‘The Secret World’. One of the more exclusive prizes is the opportunity to have your name embedded into the game at launch.
Funcom SVP of Sales & Marketing Morten Larssen said:
“One of the most interesting features of ‘The Secret World’ is the three profoundly different secret societies that players can join. Since we first announced the game we have gradually revealed more details about them, and what we have seen is that hundreds of thousands of gamers in our community have come to identify with them and form a loyal bond to other community members belonging to the same society. With ‘The Secret War’ experience we are excited about the prospect of allowing for even more community interaction and engagement.”
‘The Secret World’ is consistently mentioned as one of the most anticipated online games in development, and over 750,000 gamers are now registered for the ongoing beta testing. Feedback from media who have experienced the game themselves has been very positive, and the latest demonstrations at GDC 2012 in San Francisco resulted in another round of glowing previews (see the full list here). ‘The Secret World’ breaks new grounds and genre conventions by introducing a modern-day setting, a story-focused MMO experience, and a freeform progression system using no classes and no levels.