Warner Premiere secures rights for a ‘Hawken’ web-series

Warner Premiere today announced it has secured the rights to develop a web series for the highly anticipated futuristic mech shooter game “Hawken.” The game, available December 12, 2012, is set in a post-apocalyptic, over industrialized planet where humans are battling for dwindling resources. Initial plans for the web series will take fans through crucial events that spawn this grim fight for survival. Copper Media, a new division of Silver Pictures Entertainment, Warner Bros. Digital Distribution and DJ2 Entertainment are attached to produce. Further details about the production will be announced in the coming months. The rights for “Hawken” were secured by DJ2 Entertainment, which is represented by WME and Morris Yorn.
“Hawken” has already become an online sensation with over 300,000 users registered for the closed beta currently scheduled for this fall. When the free-to-play game is finally released to the public on December 12 it will be playable via numerous means, including the Gaikai platform , a cloud streaming game service accessible by PCs Macs, Facebook or any tablet device.
Eva Davis, Executive Vice President and General Manager of Warner Premiere said:
“We believe ‘Hawken’ is a cutting-edge gaming franchise that lends itself to multiple platforms and we’re very excited to work with Copper Media and DJ2 to develop it into a top-flight digital series. Warner Bros. Digital Distribution proved there is a way to reach a sizable and passionate audience with this type of property, as we have seen with ‘Mortal Kombat: Legacy’ which has reached over 70 million views since its debut.”
Dmitri Johnson, CEO/Partner of DJ2 Entertainment added:
“We’re thrilled to be working with forward thinking partners like Warner Premiere, Warner Bros. Digital Distribution, Copper Media and Meteor Entertainment’s CEO Mark Long on such a cutting-edge creative venture.”
Dan Jevons, CCO/Partner of DJ2 Entertainment concluded:
“This is an exciting, emerging medium and a fresh new way to bring ‘Hawken’ to a tech-savvy audience.”
HAWKEN is being developed by Adhesive Games, an independent developer in Los Angeles, and will enter open beta 12th December, 2012.