As you may have heard by now, GPU prices have skyrocketed in the US due to cryptocurrency mining. And while AMD has not issued any official statement about this whole thing, NVIDIA has stated that retailers should prioritize PC gamers.
As NVIDIA’s spokesman Boris Böhles told ComputerBase:
“For NVIDIA, gamers come first. All activities related to our GeForce product line are targeted at our main audience. To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual. “
Do note that this is a recommendation and nothing more. As such, retailers are free to sell their graphics card however and to whoever they want, despite NVIDIA’s suggestion. In other words, the green team does not force retailers to follow this statement.
Still, we believe it’s good news that NVIDIA has gone public with this. After all, and as consumers, PC gamers can be more loyal to a company than your average crypto-miner.
Here is hoping that prices will go back to normal sooner than later!