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NVIDIA partners with Tencent Games for START Cloud Gaming Service

Tencent Games and NVIDIA today announced a collaboration to bring PC gaming in the cloud to China. NVIDIA’s GPU technology will power Tencent Games’ START cloud gaming service, which began testing earlier this year.

According to the press release, START gives gamers access to AAA games on underpowered devices anytime, anywhere. Tencent Games intends to scale the platform to millions of gamers. Right now, there is no word whether START will be available to other markets.

Jeff Fisher, senior vice president of Gaming at NVIDIA, said:

“As one of the leading global platforms for game development, publishing and operations, Tencent Games is set to deliver amazing cloud gaming. Combining the Tencent platform with NVIDIA’s GPU technology will provide a world-class experience for gamers everywhere”.

Steven Ma, senior vice president at Tencent, added:

“NVIDIA’s leadership in building the world’s most powerful GPUs paired with their experience in cloud solutions will empower us to scale our START platform to millions of gamers. Today marks a new opportunity for our companies to further push the frontiers of gaming”.

Powering the START platform adds to NVIDIA’s growing footprint in the cloud gaming space. Earlier this year, the company announced collaborations with Japan’s SoftBank and Korea’s LG U+ for cloud gaming solutions. Additionally, NVIDIA operates GeForce NOW in select North American and European markets.

NVIDIA and Tencent Games also announced a joint innovation lab for gaming. They will work together to explore new applications for AI in games, game engine optimizations and new lighting techniques including ray tracing and light baking.