Nordic Games has just announced that it has been rebranded as THQ Nordic. As the press release reads, Nordic Games decided it was time to incorporate the THQ name. Now known as THQ Nordic, THQ Nordic represents a core approach of doing much more than “owning” a highly competitive portfolio of IP.
As THQ Nordic claimed:
“We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve. Side note – another upside to this whole rebrand thing is we don’t get asked about the Nordic Game parties at Gamescom anymore – it was the other guys who threw them. With this rebrand we are entering the next phase in our company’s evolution.”
As of now, THQ Nordic has 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months. According to the publisher, the majority of these projects are based on former THQ owned IPs and franchises.
As far as the logo design is concerned, Lars Wingefors, founder and owner of THQ Nordic (formerly known as Nordic Games) had this to say:
“As for the new logo design, we literally stumbled across it when browsing some art files, after we bought the THQ trademark and figured: why not? We hope the reception from our partners is less ambivalent but we’re OK either way. We invite you to our Gamescom booth to play our games and see the logo in large-scale format.”
For what is worth, THQ Nordic brands include Darksiders, MX vs. ATV, Red Faction and Titan Quest (and we already know that a remastered version of Darksiders is planned for an October release).