Crystal Dynamics, a Square Enix studio, announced today that it is working with Geocaching.com, a Groundspeak project as part of its campaign for the upcoming release of TOMB RAIDER. Geocaching represents a rapidly growing community of over 5 million participants seeking over 1.6 million active geocaches hidden globally in locations such as Times Square, the Berlin Wall, and Great Wall of China.
Over the past 11 years, the team at Geocaching.com has been busy creating the world’s largest location-based real-world treasure hunting experience. Millions of avid geocachers download Geocaching.com’s mobile App or use a traditional GPS device to hunt for caches every month, documenting an average of over 180,000 geocaching experiences each day.
Through several initiatives over the coming year, Crystal Dynamics and Geocaching.com are teaming up to create a series of unique location-based adventures that truly embody the spirit of TOMB RAIDER and Lara Croft’s drive to become an explorer. To develop these adventures, Crystal Dynamics will be using both the traditional Geocaching.com treasure hunting format, as well as Groundspeak’s latest photo-based adventure project, Geocaching Challenges.
Karl Stewart, global brand director for TOMB RAIDER and Crystal Dynamics said:
“We are truly excited to be working on a series of exclusive gaming initiatives with Groundspeak. As a longtime fan of Geocaching, it’s the perfect fit for TOMB RAIDER and to be able to create a series of worldwide Geocaching treasure hunts for TOMB RAIDER is going to be a lot of fun.”
Jeremy Irish, CEO of Groundspeak added:
“Many of us have been playing TOMB RAIDER since the first game launched in 1996, and we are excited that Geocaching.com is partnering with Crystal Dynamics on this project. TOMB RAIDER is all about exploration and discovery. It inspires the adventurer in all of us, much like geocaching does, and we are excited about the opportunities that this project presents for both geocachers and TOMB RAIDER fans worldwide.”
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