Sony’s F2P “Bullet Run” Is Getting Shut Down

Bullet Run
Remember Bullet Run? What was that? No you say. Well, don’t worry as you didn’t miss much. Bullet Run was Sony Online Entertainment’s F2P MMOFPS that promised to bring together the elements of the FPS genre with unique levels of immersion and character progression. Apparently, this experiment did not work out and as a result of that, SOE will shut this project down on March 8th.
But how come a F2P has managed to fail, considering that a lot of developers and publishers think that the F2P market is the way to go? A post on the Bullet Run blog explains the situation:
“After much review and consideration, Acony Games and Sony Online Entertainment (SOE) have mutually made the decision to discontinue development on the free-to-play FPS game, Bullet Run. As a result, SOE and Acony will sunset the game and end all game services for Bullet Run on March 8, 2013. We would like to thank the players for their dedication and support of the game.”
It will be interesting to see if other F2P games (or MMOs that moved from the subscription to the F2P model) will manage to retain their status or not.