2K Games announced today that Borderlands 3, the latest entry to the renowned shooter-looter franchise, has achieved multiple record-setting milestones for both the series and label following its worldwide release on Friday, September 13th.
Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of Borderlands 2. Thus, Borderlands 3 is the fastest-selling title in 2K’s history. Moreover, it is the highest-selling title for the label on PC in a five-day window.
In addition, Borderlands 3 has sold-in more than 5 million units in its first five days. This leads the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.
Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title. More than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title. It also broke pre-order records with the Epic Games Store. According to the press release, initial sales of Borderlands 3 have exceeded the label’s expectations. In particular, PC sales of the title through the Epic Games Store have been incredibly strong.
Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day. Furthermore, the game has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.
David Ismailer, President of 2K, said:
“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K. We’ve made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”