World of Warcraft Shadowlands feature

Activision claims that World of Warcraft: Shadowlands is the fastest-selling PC game of all time

Activision has issued a new press release, claiming that World of Warcraft: Shadowlands is the fastest-selling PC game of all time. As the press release reads, Shadowlands has sold more than 3.7 million units globally in its first day, making it the fastest-selling PC game of all time industry-wide.

These results are coming from sales and/or downloads, based on internal company records and reports from key distributors. Or at least that’s what the official press release states.

In addition, World of Warcraft has continued to see strong engagement from the global community franchise-wide:

  • In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
  • Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.
  • In addition, total player time in-game this year to date has nearly doubled compared to the same period last year.

J. Allen Brack, president of Blizzard Entertainment, said:

“It’s been a huge thrill to enter this whole-new dimension of the Warcraft universe together with millions of players around the world. It’s been equally rewarding to see players enjoying all of the new features and content in Shadowlands —whether they’re exploring new aspects of their characters with the Covenants or setting foot in WoW for the first time with the new-player experience in Exile’s Reach—and there’s much more to come.”