CONTROL E3 2019 screenshot 6

Remedy’s CEO comments on Control’s sales: “we are in a good position with steady sales”

Remedy’s Control is, at least in my opinion, one of the best games of 2019. And while the game did not top the sale charts when it launched, it appears that it’s profitable for both Remedy and 505 Games.

As Remedy’s CEO Tero Virtala told GamesIndustry, the game had a budget of less than €30 million. And from what we know so far, the game has most likely broke even.

Back in November, Digital Bros stated that Control had generated €17.7 million in its first month. Furthermore, Digital Bros claimed that it received 9.49 million euro (which translates to $10.5 million) for Control’s EGS exclusivity.

Tero Virtala added:

“We don’t quite require the same huge lifetime numbers as many other games with bigger development budgets. Therefore, even though Control didn’t have chart-topping sales right from the get go, we are in a good position with steady sales. We always take the long view here.

Nowadays, the majority of sales for many games are generated over a long period of time in digital stores — and Control continues to sell, which is good. We are bringing more free and paid content to the game. It has the proven high-quality and uniqueness, and the word-of-mouth that keeps growing. There is still a big audience out there that hasn’t yet heard of Control. These are all factors that support the longer-term sales.

Strategically, it has been highly important that we have succeeded in establishing a new brand. In our industry, this is very challenging. New games come every now and then, but very few break through and become something special. It is of course still very early days, but Control is showing good signs of establishing itself and having a growing fan base.”