Dawn of War 3 didn’t hit the expected sales target and underperformed, will not receive new major content


Dawn of War 3 was a really bizarre game. Instead of capitalizing on what it has achieved with its two previous games, Relic tried to streamline the third part in the Dawn of War series and offered an RTS/MOBA hybrid. Naturally, this disappointed a lot of its fans who were expecting something more than that. As such, it does not really surprise us that the game underperformed.

As Relic told Eurogamer, Dawn of War 3 didn’t hit the targets it was expecting at launch, and it hasn’t performed the way it had hoped since.

“While Dawn of War 3 has a dedicated player base, it didn’t hit the targets we were expecting at launch, and it hasn’t performed the way we had hoped since. It’s been tough for us as professionals who want to make great games for our players, and for us as people who care a lot about what we do.”

Relic will now move on to other projects and there won’t be any new major content for Dawn of War 3. Again, this does not surprise us as Relic messed things up. The team tried to appeal to a broader audience and that backfired on them.

“When a game underperforms, plans need to change. With Dawn of War 3, we simply don’t have the foundation we need to produce major content. We’re working in close partnership with Sega and Games Workshop to determine the best course of action, while shifting focus to other projects within our portfolio.”