Blue Box Game Studios was supposed to reveal the first in-engine/gameplay/trailer for Abandoned yesterday. However, and after yet another delay, Abandoned has become one of the best trolling jokes ever.
Let’s take things from the beginning though, shall we? Blue Box was planning to release an interactive trailer for Abandoned via a PS5 application. Blue Box appeared confident about it as five minutes prior to the release date, it tweeted a small teaser (and asked gamers whether they were ready for it). However, Blue Box never updated its PS5 application, stating that there were some technical issues with it. And, 14 hours afterwards, there is still no trailer for Abandoned.
Now this isn’t the first time that Blue Box trolled gamers. Back in June, the team delayed its debut trailer the exact moment it was supposed to release it.
As I said back then, Blue Box has managed to keep the media’s attention simply by baiting gamers. Not only that, but it has increased tremendously its Twitter/Facebook followers. This is the best PR marketing stunt I’ve ever seen, so at least kudos to them. Furthermore, Blue Box’s CEO claims that this attention has put a lot of pressure on the team. And… come ooooooon now. The only one at fault here is Blue Box as it has been constantly baiting and switching gamers.
There have been numerous theories and rumors about Abandoned. Some suggest that it’s a Silent Hill game, some that it’s a Metal Gear Solid game. Some believe that Hideo Kojima is behind it, others that Konami is coming back. The latest theory/rumor suggests that Abandoned’s trailer will go live on August 12th (which is the b-day of P.T.). And if that’s the real plan here, why didn’t they do that in the first place? What was the meaning of delaying it to August 10th, just so they could – unofficially – delay it to August 12th? Again, a PR stunt and nothing more.
Now I have to be honest here. Even if this is a Silent Hill game, its marketing stunt got extremely ridiculous. I mean, there were gamers that were simply starring a PS5 screen with the message “Check back soon” for an entire hour. From my end, this is hilarious. Even if Abandoned turns to be a real game (and not a UE4 asset flip), the ride was really enjoyable (at least for me). Nevertheless, that’s not the proper way to treat your potential customers who want to play your game Blue Box.

John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved – and still does – the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the “The Evolution of PC graphics cards.”
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Was it Abandoned?
Cool story bro
never understood why anyone would care about this obvious trashware project that will probably be abandoned. I remember how that sony pony website dualshockers said some russian studio was working on a AAA ps4 exlusive..well where is it? It never came out.
Lmao
Well played
Going by their previous trainwreck Early Access game The Haunting: Blood Water Curse, This wont be much better.
Perhaps it was just used by Sony as filler content to bloat the PS5 line-up. To this day there is still no Deep Down on PS4.
PS 5 Day 1 line-up was as sh**ty as they come, true.
there still is no ps5 lineup a year later.
Hardly have the time to carefully watch every single indie game these days, so wtf is Abandoned?
A project that won’t see the light of the day, thus, abandoned.
Abandoned is about to make you its b*tch.
I miss those days where devs were bold enough to make such statements. We won’t see that stuff again in a woke market. cheers to Romero
You miss days that the people you’re talking about never wanted in the first place; Romero hated those ads, and didn’t want to run the ad at all. Says so right in Masters Of Doom.
You’re right though, uou won’t see stuff like that again, because it’s f*cking moronic at best to make your game either have to be a 10/10, or face the backlash of acting like what you’re developing is GOAT-tier.
>female protagonist
ehh I don’t like playing as femoids, I’m not soy
I can understand ps5 gamers staring at a screen for 1 hour because the console has been out for a year and still it doesn’t have any damn new release games for it. I am glad I never got sucked into the hype of wanting one. That console is useless atm. And even the next big games coming out for in aka horizon and god of war will be on ps4 as well so what is even the need to blow a wad of cash on a ps5. Back to playing all the amazing old and new games on PC