There are a lot of players that currently hate Ubisoft. I mean, who can blame PC gamers for Assassin’s Creed: Unity and Watch_Dogs? And let’s not forget the latest controversy surrounding The Division’s visuals. However, it appears that this whole criticism has actually improved things. Or at least that’s what we get as Ubisoft’s CEO told TheGuardian that its approach to showing off pre-release games has changed.
As Yves Guillemot told TheGuardian:
“With E3 2015 we said, OK, let’s make sure the games are playable, that they’re running on the target machines. When we show something, we ask the team, make sure it’s playable, make sure gamers can immediately see exactly what it is. That’s what we learned from the Watch Dogs experience – if it can’t be played on the target machine, it can be a risk.”
Another really interesting thing is that Ubisoft gives completely freedom to its studios when it comes to developing low cost games. As Guillemot claimed, Ubisoft’s studios that develop low cost games – games that cost around 200K-300K euros – can skip the pitching process.
Yves Guillemot added:
“[Managing director] Pauline Jacquey said ‘we’re going to do a game that’s so cheap we don’t need your approval – we have something that’s already good enough’. When I saw it for the first time it was 60% done. I like that approach. When a project costs more than $5m we need to look at it because it can go wrong. But when it’s €200,000 to €300,000, they can make all the decisions they need to to make it happen.”