PC Is A Very Important Platform For Activision, Remains The Most Profitable Platform

And here is another big surprise for all PC gamers. After EA, Konami and Ubisoft, here comes Activision to join the PC-bandwagon. While all these publishers will never admit how important to them the PC platform actually is (you all know why okay okay, Ubisoft already did), their financial results show the PC platform leading the charts (or being among the two/three most profitable platforms). And according to Activision’s latest financial results, the PC is the most profitable platform.

Activision Q2 Results PC

A couple of things to note here. Online is entirely dedicated to World of Warcraft and Activision has listed three consoles as “Next-Gen Consoles”. These are: WiiU, PS4 and Xbox One. Moreover, the “Mobile and Other” category includes toys, mobile, and other accessories and handheld.

Since Next-Gen Consoles features three platforms, we can safely say that the PC is the most profitable platform for Activision. Furthermore, if we add Online and PC together, we get ourselves a revenue the surpasses all next-gen consoles combined.

It’s pretty obvious that PC performs incredible well. Not only that, but Activision did give Treyarch the green light in order to implement mapping and mod tools in Call of Duty: Black Ops III.

37 thoughts on “PC Is A Very Important Platform For Activision, Remains The Most Profitable Platform”

    1. Didn’t the big “Most PC users are Pirates” shebang comes from Ubisoft? After they released some games with such invasive DRMs that people pirated their games out of necessity to enjoy the game?

  1. “While all these publishers will never admit how important to them the PC platform actually is (you all know why)”

    It is obviously the case that publishers and developers have consolified games, reduced PC graphics for console parity (even when it hurts game performance e.g. Watchdogs), and release games later on PC than console.

    But when the numbers show that PC is the most profitable single platform, I think it makes it more unclear as to why this is the current paradigm. These are publicly traded companies fueled by the singular desire for profit. It doesn’t make sense that they would treat their most profitable singular platform as a second class citizen, given the numbers.

    1. Im pretty sure these numbers doesnt show exclusivity deals, marketing and funding that the big consoles can provide. Since its a single company behind each console they can pull ALOT of the weight for the publisher. Consider any game ad on TV now, its almost always bundled with PS/XBOX one logo at the end, even if its multiplat. Lets say Sony payed 50% of that ad, and that ad might improve sales on PC too, double win…
      There surely are millions worth of “deals” for the consoles that we cant read from this. And if the publisher starts to step back from the conbsole focus, they can surely kiss those deals bye bye…
      Still this is only valid for the bigtime releases.

      That said seeing the PC showing strong numbers is always good. We have hit some roadblocks recently (Like Batman AK) but in general i feel like PC gaming is surging and people are finally starting to notice. I like to think that all the kickstarter successes have contributed to this (but i dont have any numbers to prove it) and the strong line up of PC exclusives these last years.

      Now im rambling but i think you get the point!

    1. because suits now better than you.

      Nice rts you got there, am thinking something fps, it will increase sales.

      FAILS EVERY TIME….KEEPS ON DOING IT!!!

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    1. Destiny is cra*p. The only reason why it’s not on PC is because competition is too high in MMO and Online Shooter market on PC. It will flop. Let them milk Console gamers instead. The money that they will make will be spent in better projects (hopefully).

        1. I wouldn’t be too sure about the success Destiny would get on PC. Halo is slow, Destiny is like slow motion. It’s a terrible fit for PC. They’d have to completely rework the movement speed and of enemies in that game for it to be even remotely interesting on PC. I’m sure there is some people who would pick it up, as it’s marketed pretty well, as well as a lot of console players having migrated over to PC in the recent years. But for a long time PC gamer who haven’t played much consoles, this game would be pretty sh*t and feel like a slowmo fps.

    2. Its crappy game, i sold it a week after purchase…
      My biggest mistake in the first place was buying this “game”

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  2. YAY NOW WE WILL GET MORE CALL OF DUTY HOW NICE.

    :SARCASM

    SARCAAAAAASM!!!!

    Also what does that mean? movie game tie ins? comics games and rockband are coming?

    Seriously though stay the heck away for destiny it is fun for 2-3 hours after that its the same thing all over and over again.

  3. wow still makes them a ton of money since they own it. thats most of their cash flow.dont forget cod and destiny they make a killing there to.

  4. Sooooo much buttering and back-scratching upon the PC platform by major devs these days… Just because PC sales are rising. 5 years ago they didn’t give sh*t! Pathetic! According to my book, this isn’t the right way to earn back trust. Give us something real, that truly shows your supposed love for the PC people! Honestly nuff said!

  5. This is due to their F2P catalog such as Hearthstone and mainstays like WoW, not from AAA game sales. I feel that’s worth mentioning.

  6. I’m pretty sure each game released by Activision makes more money on next gen consoles than on PC.

    Which is not the case of Blizzard Games, first of all because WOW is PC only and makes a sh*t ton of money, and I think Diablo III is way more successful on PC.
    Anyway, Blizzard is a PC game company, but if you take any multiplatform game out there, may it be Call of Duty, Titanfall, Mass Effect, Batman, any game. It will be more profitable on consoles.
    Sorry guys

  7. guys please i don’t understand which one is the right Earnings ?

    Non-Gaapt Q3 or Non-Gaapt Q3 TTM it’s confused what is Non-Gaapt means too

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