In a rather surprise move, amidst the current GPU availability and pricing issues prevalent in the market, it appears that NVIDIA plans to fill the market gap by resurrecting some previous generation of gaming graphics cards.
Overclocking.com has just confirmed with their own sources/AIBs that Nvidia is reviving the Turing-based GeForce RTX 2060 GPU series for the DIY and OEM market. This comes just a month ahead of the official GeForce RTX 3060 Ampere GPU’s launch date. The company has already given the green light to its board partners.
The report says that NVIDIA has already distributed new GPU stock to its board partners and system integrators, which mean these Turing-based cards are going to hit the retail market pretty soon.
With the current shortage of GPUs in the market and with the demand skyrocketing within the DIY and OEM segments, it makes sense for the company to reintroduce some of the previous generation of Turing gaming GPUs.
There could be several reasons why this decision is being made, but my guess is that Nvidia might be sitting with a huge inventory of Turing GPUs, mainly the mainstream TU104 and TU106 chips.
So the company basically wants to fill the current gap in the market. The RTX 2060-series of cards were first introduced back in 2019, and they have been quite successful in both the mobile and desktop market segments as well. Last year, the GeForce RTX 2060 6 GB was even priced at $299 US after an official price cut given by NVIDIA, while the GeForce RTX 2060 SUPER was costing around $399 US.
But the thing is that these GPUs will never sell again at the MSRP rate set by Nvidia given the current global demand/supply and the market trend. So yeah, you shouldn’t be expecting to grab one of these older Turing GPUs at the same price.
According to Overclocking.com website, these GPUs will re-enter the retail segment starting this February 2021. However, the GeForce RTX 2060 SUPER would be costing over 400 EUR, while the GeForce RTX 2060 will be priced at around 300 EUR.
So based on this pricing, the RTX 2060 6 GB will be close to the MSRP of the upcoming RTX 3060 12 GB Ampere GPU, while the GeForce RTX 2060 SUPER could end up close to the RTX 3070’s MSRP, which is not good news for gamers.
The RTX 2060 SUPER would be costing even more the RTX 3060’s retail price which will debut for roughly around 339 EUR. It’s hard to believe the 300/400 Euro prices being mentioned here will be real or not, given the current state of the PC and hardware industry as a whole.
“While the launch of the RTX 3060 is still scheduled for the end of February and Nvidia is multiplying the positive signals to try to calm its partners, the return of this reference is yet another contribution to the consistency of the chameleon’s commercial strategy.
The RTX 2060 could be (re) marketed at a price slightly above 300 incl. Tax… from mid February. The RTX 2060S should be positioned just above 400 €.
Difficult to understand the situation at this moment but if these GPUs reappear on the market under the conditions mentioned above, logic leads us to conclude that:
- The RTX 3060 will not be available on time.
- The launch price of 335 € will not be held by Nvidia’s partners.” –via Overclocking.com.
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Hello, my name is NICK Richardson. I’m an avid PC and tech fan since the good old days of RIVA TNT2, and 3DFX interactive “Voodoo” gaming cards. I love playing mostly First-person shooters, and I’m a die-hard fan of this FPS genre, since the good ‘old Doom and Wolfenstein days.
MUSIC has always been my passion/roots, but I started gaming “casually” when I was young on Nvidia’s GeForce3 series of cards. I’m by no means an avid or a hardcore gamer though, but I just love stuff related to the PC, Games, and technology in general. I’ve been involved with many indie Metal bands worldwide, and have helped them promote their albums in record labels. I’m a very broad-minded down to earth guy. MUSIC is my inner expression, and soul.
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There will be shortages due to the pandemic anyway but there is only one way to take the scalpers and miners out of the equation permanently but it will not happen.
As far as Nvidia cares, those people are customers too, and they pay well. No one is going to work to take them out of the equation as there is no financial benefit to doing so. Welcome to capitalism. If you don’t have the most money, you don’t matter.
Hit the nail on the head.
This is the wrong assumption that is prevalent. That the scalpers and miners pay extra to Nvidia for their GPUs or that Nvidia is selling more GPUs due to scalpers and miners. They don’t. Scalpers and miners pay the same MSRP and Nvidia makes the same money from them as they would from regular customers like you and me.
The reason that scalpers and miners exist is because it would cost Nvidia a very little amount of money to force them out.
It’s not the wrong assumption, you’re just not thinking it through.
Yes, gamers and miners may pay the same per card. However, gamer boy at home does not buy 200 of them like mr basement miner does.
And is scalpers, gamers and miners are all buying cards and Nvidia is making money from all of them, who do you think Nvidia cares more about? The guy who spent 400 bucks, or the miner who spent 180,000 dollars.
The reason scalpers exist is because consumers are desperate and impatient.
“” The reason scalpers exist is because consumers are desperate and impatient.””
I agree on this part. Had it not been for the Nvidia fanboys who are willing to pay a premium for GPUs, Nvidia won’t be milking customers so easily in the first place,
We should entirely expect another price hike next gen due to this behavior.
Nvidia isn’t milking customers for the most part. It’s scalpers that are milking customers.
What? nVidia is the champion of milking, price hikes almost every generation since 2016.
There should be price hikes every generation. It’s getting more and more expensive to manufacture GPUs on a lower process node because of yield issues and in addition to the increased costs of more expensive VRAM and more of it.
The Turings were mostly because of Nvidia milking but a good bit of it was because of Nvidia trying to recoup the cost of R&D to get us to where we are today. New tech is always expensive and it’s the early adopters that pay the price.
If you want to see when Nvidia really started milking then you will have to go back a bit further to 2012 with the release of the GTX 680
“There should be price hikes every generation” – and you’re defending corporations in their ever increasing greed. Bravo!
I’m mot defending……..merely explaining what is happening. Prices are going up because manufacturing GPU costs are going up and the costs of VRAM is going up and the scarcity of PCB and components and shipping have have aggravated the issues.
There is a simple way to end scalping and miners permanently but Nvidia won’t do it because it would cost them a little bit.
Nvidia increased prices with Turing yet there were no cryptocurrency boom nor the scalpers were anywhere to be seen. Justifying price hikes like that you’re indirectly supporting practices that hurt end consumers.
i don’t see how he defending corporations with what he said. it is simply the truth. 7nm still very expensive for a process that has been coming out since 2017.
He is angry and lashing out. He is right who the problem is but for the wrong reason. Nvidia and AMD are the problem. We won’t be rid of scalpers and miners until they do a simple thing to get rid of the scalpers and miners for good. But it will cost a very little money for both so it won’t happen in this generation or the next and the next and the next.
i don’t like scalpers or miner but even if nvidia or AMD try to do something about it will be useless. just look at mining for example. bitcoin no longer profitable with GPU they end up creating new algo for GPU. and they try to make it more ASIC resistant as much as possible. then come another issue: AMD alone will never able to keep up the demand so miner turn their attention towards nvidia GPU. then we start seeing new algo being created that is more “friendly” with nvidia architecture. with the second mining wave we start seeing hundreds of new coin being created. this is how absurd miners and their greed are. right now AMD try to block miner to utilize their RDNA2 as a mining card. miner probably already working to bypass this measure by AMD. scalpers? even some partners are caught doing this. probably the only way for nvidia or AMD to stop scalpers is by cutting their ties with all their AIB and have more direct control on all the card they sell themselves.
IMO i don’t think majority of the people that buy GPU are fanboys. it is the majority of the consumer itself that wiling to pay pay the price because lacks of options out there.
Nvidia doesn’t care more about either. You still don’t get it. They make the same amount of money from any buyer.
The reason scalpers and miners exist is because Nvidia won’t spend a litle extra to be rid of them.
Nvidia will never get rid of them. Why would they abolish their biggest customers?
Nvidia isn’t in the business of making their gamers happy. They’re in the business of making money. Not doing anything about them is the most profitable thing they can do.
Because they could abolish the scalpers and miners and still make the same sales as they are now.
I’m being drawn into a conversation with a person that doesn’t pay attention to what is really going on so I’m out.
Please explain to me how they could sell as many cards, while also selling fewer cards.
The mining market is huge. Entire warehouses full of cards, in use, by buying customers. How do they make up that money? The scalpers are irrelevant as the end up to customers in the end (to Nvidia).
“I can’t validate anything I’m saying, so I’m out”.
no reason for nvidia to get rid of them.
I would even go as far as to say if you don’t have enough money you don’t even exist.
The main concern here is about the pricing of these cards
Tldr : how to be a rtrd and buy 2060 Super at 3060 Ti price.
Huang is confident of Nvidia’s fanbase intelligence.
The more u buy, the more u save !
you cant buy a 3060Ti
and you cant buy a 3060Ti at the price of a 2060 super
doesn’t matter. this thing will still going to be sold out.
The main concern here is about the pricing of these cards. Who the hell will buy an older gen GPU at a higher or even a similar price, unless he is really desperate to play games at all costs.
even if nvidia put much lower MSRP for these cards partners will not going to follow that. nvidia are suggesting 300 and 400. don’t be surprise if partner expect to sell the card at 400 and 500 instead. the likes of 3060Ti easily reach $800 now.