2K Games today announced that NBA 2K16, the latest iteration of the top-rated and top-selling NBA video game simulation series, has set an unprecedented franchise record, selling-in over four million units worldwide within the first week of release.
Jason Argent, senior vice president of basketball operations at 2K, said:
“Each year we set out to deliver not only the best on-court basketball video game, but a full off-court entertainment experience that transcends basketball. NBA 2K fans around the world are buying this title faster and in greater numbers than ever before.”
Greg Thomas, president of Visual Concepts, added:
“Our goal was simple, make NBA 2K16 the most playable, authentic basketball experience ever. The development team demonstrated tremendous dedication to recreating every nuance of the sport both on and off-court, which has been the driving force behind our early success.”
NBA 2K16 highlights the debut of an all-new MyCAREER experience titled ‘Livin’ Da Dream’ written and directed by acclaimed filmmaker Spike Lee and showcases three unique covers featuring NBA superstars Stephen Curry, James Harden and Anthony Davis.
Matt Holt, NBA vice president, global merchandising, concluded:
“Congratulations to 2K Sports on their early record-breaking success with NBA 2K16. Each year, 2K has continued to raise their commitment to innovation, authenticity and gameplay – bringing fans the very best with the NBA 2K franchise.”