It looks like Epic Game Store’s freebies are having a strong effect on the sales, according to EPIC’s founder Tim Sweeney. As you know, Epic Games has been giving away a lot of free games since the beginning, and this has really helped game developers in the long run.
After a game has been given away for “free” on the store, game developers are seeing an increase in “sales” of these free games. Massive awareness is sort of boosting the game sales. Giving the gamers the “choice” to choose any free game or genre on the store has really “sparked” interest in them, and has also attributed to the overall sales of this platform.
According to Epic’s boss Tim Sweeney, giving free games as a whole was of great benefit for both Game developers and Epic. Epic got more sign-ups with new users, and the Game developers got exposure to the store’s 85 million strong userbase. This exposure has actually lead to full game sales, Sweeney says, which is quite similar to the Game Pass Effect.
Now, I know a lot of you guys don’t like this whole EPIC games store move, but these are just the facts in the gaming industry right now. So let it go.
“People have discovered a lot of great games [from Epic Store free games]. It’s been a benefit for game developers. Most developers who launch their games for free on the store found that their sales on Steam and on console platforms actually increased after they went free on Epic because of increased awareness,” Sweeney said in a recent interview with Gamespot.
“So it’s been a really positive thing and it’s brought tens of millions of new users into the Epic Games ecosystem and that’s been a wonderful thing for the company.”
According to Sweeney, EPIC has plans to bring the Epic games store to “Android” and “iOS” as well in near future. Microsoft has already enjoyed this exposure-to-game-sales with “Game Pass”. The $10 monthly subscription has been boosting full game sales for months.
So in the end it looks like giving away games for free has indeed boosted lot of sales for the Game developers. Sweeney has been a supporter for game developers for long, and has enacted multiple policies within Epic to highlight this move. We’ve seen the “85-15” revenue split on the Epic Store, and with Epic also allowing royalty-free use of Unreal Engine for the first $1 million in revenues, coming via Dana Cowley.
” We want to make it even easier for independent game developers to succeed with Unreal, so now, instead of a 5% royalty after your game earns $3,000/quarter, you owe Epic nothing until your game earns $1 million! “.
“This license is free to use and incurs 5% royalties when you monetize your game or other interactive off-the-shelf product and your lifetime gross revenues from that product exceed $1,000,000 USD,” reads the FAQ on the UE website.