Havas Media agency recently partnered with Epic Games Store for the recent game giveaway campaign “The Vault”, which ran from May 14th through June 18th.
The agency has revealed some new statistics on the success of this program. The Vault campaign basically focused on 21 key markets where several major PC titles were given away for free such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, and Ark: Survival Evolved.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few.
This campaign provided a major boost to the Epic Games Store setting many new user milestones. This campaign seemingly has worked out for Epic Games Store; as it has pushed the store achieve 61 million Monthly Active Users and 13 million Peak Concurrent Users on the PC.
Like mentioned above, this move saw an average of 13 million Peak Concurrent Users (PCCU) on PC and Monthly Active Users (MAU) of over 61 million, which brings the Epic Games store much closer to Steam which had 95 million monthly active players in 2019, and has 14 million to 20 million peak concurrent players each day.
Battery led creative out of Los Angeles and Havas led Media out of Chicago through Havas Group’s Village approach. Through this integrated approach, Havas Media and Battery will continue to drive more meaningful moments for Epic Games’ legions of fans.
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”