Havas Media agency recently partnered with Epic Games Store for the recent game giveaway campaign “The Vault”, which ran from May 14th through June 18th.
The agency has revealed some new statistics on the success of this program. The Vault campaign basically focused on 21 key markets where several major PC titles were given away for free such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, and Ark: Survival Evolved.
“The Vault” campaign, which ran from May 14th through June 18th, featured a major, top-secret free game giveaway each week that players could acquire and keep forever. Media focused on digital and got placed across 21 markets, including the United States, Canada, Japan, Australia, Brazil, Mexico, Argentina, Chile, the United Kingdom, France, Germany, Spain, and Russia, to name a few.
This campaign provided a major boost to the Epic Games Store setting many new user milestones. This campaign seemingly has worked out for Epic Games Store; as it has pushed the store achieve 61 million Monthly Active Users and 13 million Peak Concurrent Users on the PC.
Like mentioned above, this move saw an average of 13 million Peak Concurrent Users (PCCU) on PC and Monthly Active Users (MAU) of over 61 million, which brings the Epic Games store much closer to Steam which had 95 million monthly active players in 2019, and has 14 million to 20 million peak concurrent players each day.
Battery led creative out of Los Angeles and Havas led Media out of Chicago through Havas Group’s Village approach. Through this integrated approach, Havas Media and Battery will continue to drive more meaningful moments for Epic Games’ legions of fans.
“We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry,” said Lisa Evia, President, Havas Media overseeing Chicago and Canada. “By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.”
“Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. The results have exceeded our expectations,” said Steve Allison, GM Epic Games Store. “In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.”
Hello, my name is NICK Richardson. I’m an avid PC and tech fan since the good old days of RIVA TNT2, and 3DFX interactive “Voodoo” gaming cards. I love playing mostly First-person shooters, and I’m a die-hard fan of this FPS genre, since the good ‘old Doom and Wolfenstein days.
MUSIC has always been my passion/roots, but I started gaming “casually” when I was young on Nvidia’s GeForce3 series of cards. I’m by no means an avid or a hardcore gamer though, but I just love stuff related to the PC, Games, and technology in general. I’ve been involved with many indie Metal bands worldwide, and have helped them promote their albums in record labels. I’m a very broad-minded down to earth guy. MUSIC is my inner expression, and soul.
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Call it as it is, fortnite players.
I wonder how long Epic Games can give out games until they ran out of Fortfart money?
Simply excellent news!
How about telling us how many of those 61 Million “Active” users have spend any money or even added a payment method.
how many steam users arent bots scamming people or mexicans,chinese,brazillians playing tf2 and other f2p games?
You talking about the biggest digital store in the world of video games, the money flows every second LOL, and who the f buys at epic games store ???? They come get a free game play it and leave, unless they are fortnite players.
I imagine there are quite a few that signed up for accounts to get the timed exclusives but I think most just signed up to get the free games.
Off Topic: The Steam Summer Sale begins tomorrow at 1:00 EST. Hope it’s a good one.
There hasn’t been a good Steam Summer sale since 2012.
They definitely aren’t as good as they used to be.
that’s an understatement, also they still maintain fixed prices, decades later.
It hasn’t.
They’re counting literally everyone who ever had the client open and logged on as well as people who redeemed GTA5.
There aren’t 61,000,000 DAU or MAU. It’s number fudging to make themselves look valuable for their upcoming investor meetings so they can get more Chinese money.
yes ok, but nobody buys on epic, it starts only for free games epic fail lol
61 million and counting….wow
Face it, Epic would not even be viable if were not for all the free crap they give a way. And even then most of its worthless. I’m going to be very curious just how well Epic does when its going against Steam with the new Starwars Squadrons releasing on all platforms. You can bet on it right now Rat face Sweeney is cringing at having to go head to head with Steam.
The only reason I continue to have an epic account is because I’ve started gaming with people again and we very occasionally play some of the free games like WWZ. We’ve spent maybe 4 hours, ever, playing anything from Epic launcher. I can’t imagine many people are actually buying anything other than cheap tardos in their 20s who are trying to save as much money as possible.