CD Projekt RED has issued a statement about the lack of an online stream for the public gameplay demo of Cyberpunk 2077 that will be present at E3 2019. According to the company, this decision was made in order to further hype its title and increase interest for the upcoming Gamescom 2019 gaming event.
As CD Projekt RED stated:
“The reason is we want to make the most our of the months of work we put into the demo and first showcase gameplay live at E3 and gamescom. Releasing gameplay right away would make the gamescom presentations pointless and would significantly limit our chance to build hype.”
Basically, CD Projekt RED confirmed what many of us suspected; that this was done for marketing reasons and nothing more. At least, though, we can give props to the team for being honest with its fans. Furthermore, CD Projekt RED aims to make this gameplay demo available to everyone during Gamescom 2019.
CD Projekt RED added:
“Why do we need to build hype? To get more gamers interested in CP2077 and, hopefully, convince them to give it a go. We are putting our hearts and souls into making CP2077 a great game and we would like as many gamers as possible to find out about it and experience its amazing story. Also, hype can turn into sales (after all, we are not a charity), and good sales allow us to grow, take creative risks and deliver new, great games for you to enjoy.”
In short, things will be similar to what CD Projekt RED did last year with the first gameplay demo for Cyberpunk 2077. Whether someone will leak any gameplay footage from this public demo prior to Gamescom 2019 remains to be seen.
Cyberpunk 2077 is currently scheduled for an April 16th, 2020, release!

John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved – and still does – the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the “The Evolution of PC graphics cards.”
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First!
yes !!
Complete waste of oxygen.
This is excellent marketing strategy.
Is it though? To me, it just makes me skeptical.
I like you, you agree with anything and everything in the side of the game industry, but the opposite with the opinion of the consumers.
He’s not wrong. It generates a lot of hype for an extended period of time. He’s not saying it doesn’t suck for us right now.
No i’m not talking about the subject of this post, i’m talking about his comments in general.
I will buy this from EGS, can’t wait!
Teheheee
Nope. They said the game won’t be there.
It’s already listed.
Oh. For the first time you’re right about something.
They most certainly did not. They said they wouldn’t do any exclusivity deals.
Yeah, yeah, i know about that. Still, i doubt someone will buy it from EGS when you have steam. And also GOG, where you support directly CDPR.
Believe it or not, the store does have a lot of users. Most people (internet aside) really don’t care about what store they buy from.
The store has a lot of users, who are mostly fortnite players. Who are not interested in Cyberpunk-like games. I’m sorry, friend, but you are not in a position to talk about “most people”. Talk about yourself, if you want. Most people from Steam do hate EGS, and since the vast majority, if not all, PC gamers use steam. Now, i don’t say there aren’t people who don’t care, or who like EGS. But on PC, the majority of users hate EGS. And again, KIDS who like Fortnite do not count.
https://www.epicgames.com/store/en-US/product/cyberpunk-2077/home
Yes, i already said that i made a mistake.
Juan? With brain? Lol. What’s the next thing you’re gonna say? That you also have a brain? The things i see on the internet…
What a joke!!!
“Releasing gameplay right away would make the gamescom presentations pointless”
Well so far this e3 was pointless. That being said i was looking for some doom gameplay, i found izuny put up some parts you didnt put up john, it had plenty of platforming, revolving fire traps in the air and acid pits with hazmat suit. Also rockpapershotgun on youtube had some footage so while i dont like em, i watch it and the dude said he played what we are going to see in e3 months ago. This is why they do it, so journalists will have something to show off and write articles/make videos about.
It’s the right move to do, it makes going to e3 even more valuable for fans of certain franchises/series. Can’t shake the feeling that it sucks I couldn’t see it though, since it’s in the U.S. going from Europe to America and then also ending in California, where things are more expensive on average compared to other US states. It literally could turn into a pretty expensive trip. Which I don’t feel is worth it for just 2 or 3 games I really want to see.
long story short, they want to downgrade the game but they’re making excuses and pr bullshet.
Oh please.
They’re literally telling us that they won’t show it because that way they create hype. How is that PR nonsense ? That’s an honest response you won’t get from any other big company.
stockholm syndrome teenagers back at it again. how is this avoiding “creating hype” when there was hype around this game since the first teaser back in 2012-13?how are they trying to avoid creating hype when they already showed an hour long gameplay to the public? how are they trying to avoid creating hype when they made a keanu reeves trailer for this E3? how are they trying to avoid creating hype when they aim to show the trailer in gamescom? no, they are not trying to avoid creating hype because they have done that many times already and they’re still doing it. what they are also good at is lying because they did that many times as well. so what i said does not need a bright mind to see, you just have to not be dumb which is not working for you.
learn to read
grow brain cell f4get.
They want to hype the game you f*king degenerate. They want to sell it, and casuals like you will trash talk it until your mother will give you money to buy it.
Yes, they did downgrade Witcher 3. Unfortunately due to limitations of these weak Conslows. At the time they did not know what the console end specs would be. They learned their lesson though. Which is why they are not showing it. I do not blame them. I, too was upset by the downgrade. Then I played the game and forgot all about it. The game is so good. I just restarted my second play through last week. I waited a few years so it would be some what fresh again. I am just as happy this second play through. I hope I am still around when CyberPunk 2077 Lands. CDPR may not be perfect but if you compare them to other Devs they look like Angels from Heaven. Hopefully other Devs see their success and fall in line and follow their actions.
stfu dumb sheep.
nah how about you choke on sheep c0(k you seem to like so much
Spoken like a textbook sheep.
All good. No worries. TAKE YOUR TIME.
Kudos for being honest about it at least.
Biggest E3 my a**. Just 4 min cg trailer to your fans. they should have mentioned month before that biggest E3 for who attend and F you who don’t attend.
Already bought it. All I wanted was a release date, now that we have it, there’s no reason to wait. Just have to try to stay alive a few more months.
build more hype? while they trying to act gamer friendly.. build more hype? it’s all about money folks. they are a public listed company. if anyone doesnt know their stocked priced up 100%. still forgotten about their no dumb-down then later admit dumb down? i can’t blame many gamers who are just sheeps.
Someone thought they were a charitable organization?
Do you love them now?
I can tell you fanboys just adore them as Greek and Roman Gods now.
Can’t wait for Gamescom 2019 for public gameplay footage.
What’s the point in hiding it if people visiting E3 are still going to see it? If it was limited only to game journalists then it would make sense.
Here’s to hoping they’re not trying to cover up some downgrades.
Journalists get a different demo.
That’d make sense if only journalists got to see the demo. But CDPR chose to show one demo to E3 visitors and another to game jornalists essentially gating the demos behind a paywall i.e. if you’re too broke to attend you get zilch.
Because 99.99% of all gamers won’t be attending E3.
Duh. Thanks for clarifying that. Hiding the details from 99.99% of you product’s consumers – great marketing that.
It sounds like there have been downgrades made.
Because most gamers don’t/can’t attend E3
You need to get your vision and cognitive abilities checked.
That’s false advertising.
The Witcher 3 should not have been downgraded; to promise (implied) one level of quality to fans but deliver another is disrespectful and bad for business.
build more hype ?!! too late I’ve already pre-ordered ….
simple because console are toys for kids !
You want me to get invested in your game?, show me more gameplay trailers, enough with the vertical slices and hiding things behind closed doors, a-la “AAA” style.
The game shouldn’t be about the hype, it should be about the gameplay and game’s merits.
Even their press releases are artistic and fun. And for them, they got a celebrity AFTER they spent money building and showing a massive product vs all the unfinished GaaS scams that spend 90% of a game’s budget on marketing and celebrity endorsements. Cant wait.
Will buy this on GOG just for support them,no gaben or timclusive BS…