Digital specialist AT New Media has announced that it is now acting as merchandise licensing agent for iconic video game brand Carmageddon. Carmageddon’s latest part, Carmageddon Reincarnation is currently in development and is slated for a late 2012 release.
AT New Media has been appointed to deal with interest from the merchandise licensing community and has already been in talks with potential partners in regards to merchandising opportunities. The brand will be presented to the wider licensing community at BLE 2011.
Simon Kay of AT New Media said:
“As digital licensing specialists, with a growing merchandising department, we are always looking to represent the hottest brands in the gaming sector and Carmageddon certainly fits the bill. The original version caused a ‘bit’ of controversy when it was first released but it’s a bona fide cult classic and the launch of the new game is eagerly anticipated by its millions of fans. We will be using the huge amount of recognition surrounding the brand to build up a strong merchandise licensing programme covering not just the new title but significantly, the original as well.”
Neil Barnden, Executive Director and Stainless Co-Founder added:
“While we concentrate our efforts on writing the code that propels vehicles into each other at high speed, and invent hilarious new ways to dispatch our hapless in-game victims, we do so knowing that the brand’s merchandising is in the best hands possible with our partners AT New Media.”