ASUS pulls the plug on its newly announced AREZ, AMD GPUs to return to the ROG gaming brand [UPDATE]

Back in April, we informed you about a new gaming brand that ASUS created for AMD’s graphics cards. However, and after NVIDIA terminating its GeForce Partner Program, ASUS has pulled the plug on the AREZ gaming brand and revealed that all of AMD’s graphics cards will be releasing under the ROG brand.

https://twitter.com/ASUS_AREZ/status/998033098280488960?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.pcgamer.com%2Fasus-kills-its-recently-formed-arez-brand-for-amd-radeon-graphics-cards%2F&tfw_creator=pcgamer&tfw_site=pcgamer

Of course this does not surprise us at all. After all, and since NVIDIA isn’t restricting AIBs to use their already established gaming brands exclusively with their GPUs, there was no reason at all for ASUS to invest time, money and effort in a brand new gaming brand.

It will be interesting to see whether MSI will follow ASUS’ example. Last week, MSI announced a new gaming brand series based on AMD’s “Polaris” chipsets, the Radeon graphics-based MECH series. The MECH series is currently exclusive to the Radeon RX580 GPUs, so we don’t know whether: a) this is a special deal or b) this is a new brand created due to GPP.

Thanks PCGamer

UPDATE:

According to reports, this Twitter account may not be official. As such, take the cancellation of the AREZ brand with a grain of salt until ASUS officially announces such a thing.

7 thoughts on “ASUS pulls the plug on its newly announced AREZ, AMD GPUs to return to the ROG gaming brand [UPDATE]”

  1. @John,

    That Twitter account can’t be trusted, because it seems to be made by some fan, or a member of the gaming community.

    I don’t think this is an official announcement from ASUS.

  2. i got a cheap asus motherboard, it works better than the more expensive gygabite motherboard i used to own, that one had tons of problems heck it destroyed one of my hard drives by cutting power to it randomly.

    Asus mobo is just fine so far.

  3. I currently own multiple ASUS components…and had no issues! I never had to RMA so can’t speak about that…but in terms of quality, they are great(when working I guess)…yeah maybe a bit overpriced, but I usually search for good sales.

  4. then that’s problem with your local distributor. in my country they will give you replacement in a week if it still in warranty period

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