During their conference call, Activision stated that their digital sales surpassed their expectations and are growing higher each and every year. According to a sales graph, digital sales of 2011’s first half are 42% higher than those of 2009 and around 24% of last year’s.
The company stated that Call Of Duty: Black Ops was their best selling game and that its DLC’s and Map Packs drove most of the sales.
Bobby Kotick, CEO of Activision said:
“Our better-than-expected second-quarter performance was driven by record digital sales of our online-enabled franchises. For the six month period, net revenues from digital channels grew more than 20 percent, driving record operating margin and EPS growth of more than 50 percent.”