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Ubisoft support: “if players didn’t buy loot boxes/crates, they would not be added into games”

Earlier today, gamers noticed that Trials Rising will feature loot boxes that are called Gear Crates. Naturally, some gamers expressed their displeasure and disappointment on Steam’s forum however, Ubisoft responded claiming that these loot boxes are only cosmetic and that they wouldn’t be in its future titles if gamers didn’t buy them.

Ubisoft support started by claiming that the loot boxes are for cosmetic stuff and that they intended for players who want something to help them stand out from the crowd when playing online.

So far so good, that’s a typical answer. However, in the next paragraph, Ubisoft’s support went as honest as it could get, revealing that the loot boxes are so profitable for the company that it makes no sense – business-wise – to not include them in its games.

“Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in future.”

That quoted paragraph is perhaps the most honest thing I’ve heard from a company. Ubisoft admitted that loot boxes increase profits, help them invest in other/newer games, and that it would remove if all gamers stopped purchasing them. I don’t know if the one responsible for this answer will get fired but it’s good witnessing someone admitting what everyone has been saying; it’s not about choice, it’s about profitability!