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Ubisoft support: “if players didn’t buy loot boxes/crates, they would not be added into games”

Earlier today, gamers noticed that Trials Rising will feature loot boxes that are called Gear Crates. Naturally, some gamers expressed their displeasure and disappointment on Steam’s forum however, Ubisoft responded claiming that these loot boxes are only cosmetic and that they wouldn’t be in its future titles if gamers didn’t buy them.

Ubisoft support started by claiming that the loot boxes are for cosmetic stuff and that they intended for players who want something to help them stand out from the crowd when playing online.

So far so good, that’s a typical answer. However, in the next paragraph, Ubisoft’s support went as honest as it could get, revealing that the loot boxes are so profitable for the company that it makes no sense – business-wise – to not include them in its games.

“Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in future.”

That quoted paragraph is perhaps the most honest thing I’ve heard from a company. Ubisoft admitted that loot boxes increase profits, help them invest in other/newer games, and that it would remove if all gamers stopped purchasing them. I don’t know if the one responsible for this answer will get fired but it’s good witnessing someone admitting what everyone has been saying; it’s not about choice, it’s about profitability!

100 thoughts on “Ubisoft support: “if players didn’t buy loot boxes/crates, they would not be added into games””

    1. I’m not ashamed of saying that i bought elite skins in rainbows six, love the game and i “support” it this way.

      Shoot me if you will.

      1. only in the game lol, btw i have nothing against skins,but im against microtransactions in single player games or in the case of battlefront 2 at launch items than can give you an advantage.
        as long as its not locked contents in singleplayer and items that can give an unfair advantage in multiplayer then i guess im ok with it.

        skins are only cosmetic so they are not bad.

        its just the fact that you already payed full price for a product and yet they add another stuff to purchase in the game, in free to play games i guess they dont have a choice due to it being their only source of revenue,but in full priced games they should be dialed down

      2. You do you. Don’t be ashamed for being the consumer you want to be. It’s your money, spend it how you like.

          1. I don’t like it when some consumers shame others for their choices. It’s a free market. Spend your money on what is valuable to you, not what is valuable to someone else.

          2. Yeah, if you wanna be stupid and ruin it for everyone else, DO IT.
            Lets forget all the rules and go back to wild west.

          3. Consumers don’t buy products “for everyone”; they buy stuff they want for themselves. Stop being an entitled baby and demanding other people buy what you want them to buy. That’s not how markets work.

            I’m sure vegetarians hate that there’s so many fast food burger joints around but you don’t let the vegetarians dictate what everyone else can eat.

            You put out the good and/or service and let the consuming public decide what gets supported and in what capacity. Top-down governance in markets never has been a good idea and it never will be. The consumer is always the best arbiter as to where their money should go.

    2. Well of course. It wasn’t a rocket science. TBH I can’t blame Ubisoft for trying to part fools and their money. Still disagree with putting that into SP paid games.

    3. Correct. You need to change the minds of the gamers that buy loot boxes cause their the cause of the problee. Publishers ae giving a segment of the market what they want.

  1. They are are adding microtransactions because people spend billions and billions of dollars every year on them.

    Ubisoft said a while back in one of their Financial Statements that they now generate more revenue from microtransactions than they do from the actual games themselves.

    Think about what that means. Under those circumstances it makes sense financially to Develop a game merely as a means to push microtransactions.

    1. Problem is most gamers are d#mmies and don’t understand basic economics and think everything should be free.

      Gamers are the ultimate arbiter for the content delivered to consumers. If you don’t like what content is being offered, blame the people whose dollars voted for that content.

      I can’t stand reality TV, but I don’t blame the people making those shows; I blame the people watching them. Content isn’t created in a vacuum; in a free market, what is supported is what ends up being produced. People spend billions on loot boxes, microtransactions, .etc and you’d be an !diot not to jump into the pool.

      1. Microtransactions are not something the user base asked for. It was something thought up and built by the developers. It started with them it will have to end with them.

        Jesus if you really think gamers ‘voted’ for the content you are one of the ‘d#mmies’.

        1. >It was something thought up and built by the developers.

          Riiight, but then it was something that was massively supported by the community, hence the developers kept offering them. It’s fundamental business strategy: give your customers what they want and give them more of what they’re buying.

          You’re just another deluded kid that thinks game companies exist to make video games for your enjoyment. You have a lot of growing up to do.

  2. I’m honestly glad they released such a candid statement.

    This is precisely the state of things. Why anyone expects charity from a BUSINESS that specializes in developing video games is beyond me. Yes, people buy loot boxes, therefore, why wouldn’t they include them?? When there’s no affect on competitive nature of a multiplayer game, I fail to see the issue.

    Why do grocery stores include all of those “impulse buys” at the cash register with candy bars, beef jerky, sodas, and tiny tools/utilities you think you might use? BECAUSE PEOPLE BUY THEM. I don’t see anyone passing laws or protesting against that! It’s NO different.

        1. >When there’s no affect on competitive nature of a multiplayer game, I fail to see the issue.
          Dear F**king r*tard, it always have negative effect even on Single Player games, now quack quack a bit more.

          1. If you want someone to change their opinion to be more inline with theirs, calling a stranger a “F**king r*tard” is not a very effective way to go about doing it. Would you actually consider speaking to me like that if we were having this conversation in person as opposed to on an internet message board where your words typed behind a keyboard have no consequences?

            Instead of stating “it always have negative effect even on single player games”, why don’t you specify HOW this is so. This is how you have an argument. I’m open to debating this issue with you rationally, but if all you have time and attention span for is utterly unproductive name-calling, then I don’t have time for you.

          2. If you don’t want to called a F’ing r*tard then don’t say stupid r*tarded s**t like this mate:

            >Why do grocery stores include all of those “impulse buys” at the cash
            register with candy bars, beef jerky, sodas, and tiny tools/utilities
            you think you might use.

            Also i know you, why would i respect a shill and an idiot who i know what he is ?

          3. You sound worst than any SJW I’ve ever heard. You want government regulation to control how adults spend their money because it’s effecting the quality of games, lol. I would love to see you testify before Congress. “Senator, they’re having a negative effect on single player games as well. You have to ban microtransations now”

          4. No, we have to better wait and see what will happen, yes ? because that worked before and is working now. in f**king two or three years game publishers will came up with a DRM or a new monitization system that it actually/physically Fist you in real life to make sure you don’t cheat the system, i bet you defend that too. you know, by saying stuff like, hurr durr grocery stores also sale gummy bears or gas stations also sell snacks.

    1. ” BECAUSE PEOPLE BUY THEM. I don’t see anyone passing laws or protesting against that! It’s NO differen”

      ehmmmm you misseed the lootbox laws?

      1. You missed the point of what I said…. People ARE protesting and making laws against loot boxes. They’re NOT doing so against impulse buy items at the checkout lanes of grocery stores, but they’re practically the same thing in principle.

  3. “its only cosmetic” response is getting old, you’re exploiting the players need to “stand out” via glorified gambling.

    1. Games with MT should be mature only rating. Once you are a adult. Its totally up to you how you spend your money.

      1. You are saying that as if mature rating ever stopped millions of children from playing and poisoning online games – I mean COD is an M game, yet it’s just a pure kindergarten

  4. put more money into new titles

    Translation: we put more money into marketing, DRM, and SJW bullsh*t.

    Also lootboxes encourage turning the game into an endless grind for the sake of exploiting a small number of whales without self-control. It’s a predatory business model that results in worse quality games and no added value even to the people who buy the lootboxes, since they buy them out of compulsion and those cosmetics existed as free unlockables in games long before this lootbox madness.

    1. “Victoria’s Secret CEO resigns. ”

      “Victoria’s Secret has been under scrutiny for failing to keep up with shifting consumer demands, especially involving themes of female empowerment & diversity.”

      Sjws are not a problem.

      “consumer demands”

      ???

      Who is demanding those things? Because consumers dont seem to buy those things aka “get woke go broke”

    2. Remember when you unlock stuff in the game for doing hard and challenging optional stuff?

      pepperidge farm remembers

  5. that is the truth, if people didn’t support this kind of crap it wouldn’t exist, the more “mainstream” gaming gets the worst it will become since the casuals/general consumer are not critical of bad practices and fairly supportive of this exploitation. Companies/Corporations are evil for pushing gambling and MT crap but idiotic consumers that support this are equally at fault, same thing for day 1 DLC’s, shallow Season Passes and Paste + Copy yearly releases.

  6. Cigarettes wouldn’t sell if people didn’t buy them, but it’s not a reason not to legislate on such items because of their negative health impact on society.

    1. And it took like decades for that to happen, before then people were told on the daily that its healthy for you.
      Gambling in videogames is fairly new and kinda sitting in a grey area. The most you can hope for is some compromise that wont really solve anything. Like a new sticker on the box or whatever.

      1. How is buying something cosmetic is being part of the problem. It gives no advantage at all. I don’t see why there’s a witch hunt about that.

        1. As far as I’m concerned it doesn’t matter if it’s cosmetic or P2W, the problem is still that you can’t look at the thing you want, pay for the thing you want and then get the thing you want. You have to yank the digital bandit’s arm for an undisclosed chance at the item on you want, a chance that can be hotfixed in a heartbeat unlike with a physical random number generator, and you pay per go. Not to mention how much junk they’re filled with to purposefully prevent you from getting the item you’re after.

          I think that’s why TheInsaneJames said that. I don’t mind cosmetics either, when they’re good, when they’re available without any strings attached and when the developers get a share of the publisher’s earnings (which few – if any – developers have said they get). ^^

        2. Nah, you are not the part of the problem, You are THE PROBLEM. encouraging them and giving them money for something that should have been in the game in the first place is what that made them greedier. buh buh it’s just cosmetics…

          1. You are aware that what i’m talking about has no « chance rate » or whatsoever. Just an « ITEM » that is different. Like LoL skins you could say.

            And i AM the problem ? Please. In the case of R6S there’s already SO MUCH in the game that is accessible through normal play. I don’t get the anger.

          2. Yes you are. even some normal looking skin in overwatch/R6 adds to gameplay and your experience from playing the game. also this “Only Cosmetic” crap open a door to more stuff like, it’s only a booster, it only a thing you pay to accelerate your leveling up progress, it’s optional, it’s only there for people who don’t have time to play etc… and at the end ? here we are, 100$-200$ games with P2W microtransactions shoved into them like F2P mobile games.

          3. Hold on. In no way SKINS are giving an edge over others in terms of gameplay. In many cases in R6 is gives an edge to OTHERS because you’re so much more visible than before because of the colors of the skin. It doesn’t make you bullet sponge or make you progress faster.. I’m not following that logic.

          1. I never bought any but iirc they were $2 each. It was quite a joke there for a while that people were buying this stuff because it was just cosmetic.

        1. Indeed, but lest we forget that while the practice may have been introduced on PC it was Microsoft with their Xbox 360 console that ‘popularised’ it on a mass market scale.

          1. tbh I can’t remember if Bethesda released the Horse Armor for the Turdbox 360 or PC first but the Turdbox 360 was much more popular than the PC for gaming back in 2006 so it makes sense that a lot more of the Horse Armor was bought by Turdbox 360 owners and did more to popularize it.

            Too bad for SpecTr0/ 6>4 or whatever in the hell name he is using to shill for MS now. PC has been number 1 of the 3 major platforms for years now and I don’t see that changing in the near future.

  7. Lootboxes designed to be addictive like a slot machine. The majority of purchases are from “whales” who spend thousands or even hundreds of thousands. It’s an exploitative business model.

  8. This is true. Why would any company turn down free money? If nobody bought them then they wouldn’t be in games. Vote with your wallet people.

        1. Not really, they are tons of failed games even on mobile, it didn’t stopped them at all and it won’t stop them in the future, just see what Activision said about Destiny 2’s expansion. it sold less than expected now they are looking for new ways of monitization, which means not only it didn’t work they are looking for more predatory ways.

          1. And you’re ignore all the successful games that are generating billions in microtransations.

    1. ‘Voting with your wallet’ is not an option anymore. These things rake in to much money. There are to many wale’s with more money than sense or just flat out dont give a f*k because they have money to spend.

  9. “They aren’t a bad thing if done right”

    Perhaps said Ubisoy dev’ should pass on that feedback to his bosses then.

  10. Buying a lootbox = micro-p*nis
    Putting a lootbox = knowing your micro-p*nis customers
    This is just basic science

  11. It’s kind of sad that anyone might need this explained to them. Who ever believes that the stupidity of others cannot hurt them? Well, you’re just as stupid, just in a different sense is all.

    This industry didn’t go to hell by itself. What is needed, is for “gaming” to become niche again. It all started going to crap when every moron on the planet started liking the “graphics”, and here we are today.

    The “gaming” collective population, has never been dumber.

  12. I like it when idiots buy these loot boxes so I don’t have to buy the DLC. If they didn’t I’d be back to being coerced into buying $15 map packs. So long as they’re only lore friendly cosmetics my wallet and I prefer it.

    1. Well in GTA Online DLCs are free but mostly pointless if you don’t have in-game money. And how to get GTA$? Grind or real $.

      1. Ya, I’m not a fan of GTA 5 Online. Would have much preferred single player DLC like GTA 4 had, especially considering the story in GTA 5 was pretty dull.

  13. “Ubisoft support: “if players didn’t buy loot boxes/crates, they would not be added into games””

    thats disgusting to say. the amount of stupid and or autistic people in the gaming cummunity means loot boxes or anything optional will always be bought by completionists/etc.

    its like lottery tickets. the prize could be 5$ but people would spend hundreds of dollars to try to be the winner. some people(more and more due to the Fluoride in the water and our marxist teaching schools) just cant help it, there addicts, they have been programmed from birth by the jews to be mindless consumers

  14. “Ubisoft support: “if players didn’t buy loot boxes/crates, they would not be added into games””

    OR

    “Ubisoft support: “if players didn’t buy our new evil MDMA, they would not be added into the streets”

    Same things really, they simply don’t care!

  15. This is what I keep telling people. Don’t blame these companies. Their sole function is to increase value for their shareholders by selling goods and services to the general consumer, thereby earning profits. They don’t know what we want or are willing to pay for until we vote with our dollars. If !diot gamers buy loot boxes, that’s a discovery signal to the company that they’ve found a new source of revenue and to continue.

    Blame gamers, not these companies.

    1. Bethesda is the Father of the microtransaction in Oblivion in 2006 with the Horse Armor. Microtransactions didn’t get real popular for many years after that though. The Horse Armor was scorned by a lot of gamers and ridiculed. Today it’s accepted by most as the norm it seems.

  16. As long as I can beat the game normally and unlock everything, Then I don’t give rat’s a$$ about microtransactions.
    If impatient people want to pay to win that is up to them.
    My concern is companies making half a game then adding content later,Content that should have been part of the game from the start.

  17. well when you cripple your game on purpose where only way to avoid a total grind fest is loot boxes I guess yeah, some people will feel compelled to buy them

  18. Ubisoft is absolutely correct. Does not make them any less of f***ing asshats for exploiting that kind of people and hurting the rest in the process though.

  19. I always thought that loot boxes were too silly of a thing to catch on but anyone in the industry is going to know how much money they rake in by having them.

  20. That’s rich. Also by the same logic:
    – “if people did not buy drugs, drug dealers would not sell them”
    – “if lobbyists did not buy politicians, elections would not be useless”
    – “if people did not take advantage of gamblers, loaded dice would never be manufactured”.

    Legal does NOT mean Moral.

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