Blizzard Entertainment announced a trio of milestones achieved during the launch week of StarCraft II: Heart of the Swarm. More than 1.1 million viewers tuned into the company’s 21-hour, global broadcast of launch events and community celebrations around the world, with peak concurrent viewership reaching over 125,000, as reported by Twitch. As of the end of its first two days of sales, Heart of the Swarm had sold through approximately 1.1 million copies worldwide, including both retail and digital sales.
Last weekend, more than 1.1 million viewers tuned in to see the StarCraft II: Heart of the Swarm tournament at the Major League Gaming (MLG) Winter Championship in Dallas, Texas. Heart of the Swarm reached a peak concurrent viewership of more than 157,000 viewers, as reported by Twitch.
Mike Morhaime, CEO and cofounder of Blizzard Entertainment said:
“We want to thank the global StarCraft community for the incredible passion and support they’ve shown for Heart of the Swarm. In addition to a brand-new single-player campaign, we added a ton of enhancements with this expansion to make StarCraft II even more fun to play, and more exciting to watch. We’re pleased to see gamers and eSports fans around the world enjoying Heart of the Swarm.”
Sundance DiGiovanni, CEO of Major League Gaming added:
“StarCraft II has been a premier game at Major League Gaming events since Wings of Liberty was released. Heart of the Swarm has generated even more excitement, and we’re all looking forward to what the future brings for StarCraft II eSports.”
Kevin Lin, COO of Twitch concluded:
“StarCraft II has always been one of the most popular games on Twitch, and we’ve noticed a wave of new viewership since Heart of the Swarm launched last week. Viewer numbers are up just about across the board for the most popular StarCraft II pro-gamers and personalities who stream on Twitch.”
StarCraft II: Heart of the Swarm Opening Cinematic