Following ASUS’ example, MSI has announced a new gaming brand series based on AMD’s “Polaris” chipsets, the Radeon graphics-based MECH series. Equipped with the new thermal design, the Radeon RX MECH series doesn’t just allow for higher core and memory speeds but also provide increased performance in games.
As MSI stated, the MECH series coolers are intensified by a fiery red glow piercing through the cover, while the MSI dragon RGB LED on the top can be set to any of 16.7 million colors to match your build. Furthermore, a completely custom PCB design featuring enhanced power design with Military Class 4 components promises to enable higher stable performance to push your graphics card to the max.
Scott Herkelman, vice president and general manager, AMD Radeon Technologies Group, said:
“AMD Radeon has always been committed to the best interest of gamers: a dedication to open innovation such as our contributions to the DirectX and Vulkan APIs, a commitment to true transparency through industry standards like Radeon FreeSync technology, and a desire to expand the PC gaming ecosystem by enabling developers everywhere. It is these values that result in a thriving PC gaming community, and explain why so many gamers continue to rally behind the AMD Radeon brand.”
These new AMD GPUs will come with the TORX Fan 2.0; an enhanced version of the patented MSI TORX Fan technology which generates 22% more air pressure for better cooling performance while further reducing noise levels. Moreover, these cards will come bundled with the MSI Gaming App.
John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved – and still does – the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the “The Evolution of PC graphics cards.”
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…and I thought when NVIDIA announced GPP is over they mean it, silly me.
“enhanced power design with Military Class 4 components”
Does that mean radio-active? Aw, jeez, Rick! I don’t know about this.
Is be pissed at Nvidia if I were an AIB partner. Not only did they have to shell out a bunch of money making new brands, they had to give up a brands they spent years building for this one specific product sunset (AMD cards).
…and I thought when NVIDIA announced GPP is over they mean it, silly me.
Don’t copy/paste other’s comment.
Is be pissed at Nvidia if I were an AIB partner. Not only did they have to shell out a bunch of money making new brands, they had to give up a brands they spent years building for this one specific product sunset (AMD cards).
Don’t copy/paste comments.
This particular part of text from your article seems to be kind of subjective, IMO.
…….”Following ASUS’ example”…..
Yeah, it can obviously be suspected that these new Radeon brands were created because of GPP, with graphics card vendors saving their most prominent brand names, such as Asus’s Republic of Gamers and MSI’s Gaming X for Nvidia.
Some people are kind of assuming that GPP is still active.
Okay, it does seem to be a SIDE EFFECT of the previous GPP stunt, because AMD might have reserved this brand name for future Radeon Models, when the GPP was “active”.
They didn’t bother changing it either way, assuming the cards were already in production, hence the above MECH 2 series..
NOW, if suppose ROG and Gaming X names don’t come to AMD, then we can safely “assume” that the spirit of GeForce Partner Program still lives (sort of).
Apart from all this, it seems AMD is just making another exclusive brand for its Polaris GPUs, despite the abrupt cancellation of NVIDIA’s GPP.
Because, unlike ASUS’ AMD AREZ cards which were basically rebranded ROG Video cards, MSI’s MECH 2 series actually brings something new to the table, and is not merely a NAME change of an existing card/GPU model.
Not just a name change, but the PCB has been modified as well, e.g, a large heatsink connected to 6MM copper heat pipes, GPU die has contact with a copper baseplate to dissipate the heat, and MSI are using a new thermal compound, naming it as a “Premium Thermal Compound X”.
Again, we can only speculate as of now. Only time will tell, whether the GPP is working actively in the background, silently that is.
I honestly don’t care that much about brand names, as long as I get the same quality PCB, Cooler, and GPU from any manufacturer. My current MSI ARMOR RX 480 GPU still pretty much works fine on my rig.
Btw, MECH 2 sounds very unique, and it’s a welcome change.
This name fits well for a GPU brand. But MSI needs to change the red/black shroud color combination to avoid any confusion with the GAMING series.
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Well, I’m happy for you MSI that you found a new name for your sub par AMD GPUs. That was what your Rep called AMD GPUs when it looked like GPP would be successful.
I respectfully DISAGREE with you. MSI, or any other vendor do not make sub-par video cards.
I don’t think they do either. I guess I didn’t word my post clearly though. I was referring to what the Rep for MSI was saying on Facebook about AMD GPUs were sub par when it looked like GPP was going to work.