Activision Blizzard and Tencent Holdings Limited today announced a strategic relationship to bring Call of Duty Online to Chinese game players. Call of Duty Online has been in development by Activision for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
Bobby Kotick, CEO of Activision Blizzard said:
“We are very excited about our relationship with Tencent and the opportunities for gaming in China. We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.”
“Tencent is an ideal partner for Activision to bring Call of Duty Online to China. Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.”
Martin Lau, President of Tencent, added:
“We are thrilled to work with the world’s premiere game developer and publisher to bring this much-awaited title to Chinese game players. We believe Call of Duty Online will attract tens of millions of loyal fans in China, and our game platform and operational expertise to run massive multi-player online games can provide strong support to deliver the immersive and highly interactive game experience to game players in China.”