The endless fight between AMD and NVIDIA continues. A couple of days ago, we informed you about AMD officially working with AIBs in order to launch new “gaming” brands for its GPUs. And yesterday, AMD’s Vice President & GM Radeon Gaming has confirmed that NVIDIA has been trying to restrict or blocks AIBs from selling AMD’s GPUs under their already established gaming brands.
In a series of tweets, Scott Herkelman revealed that some of the resellers that attended AMD’s sales event in London told him that NVIDIA tried to use funding and allocation to restrict or block them from selling Radeon products.
I wanted to personally thank all of our resellers who are attending our AMD sales event in London this week, it was a pleasure catching up with you and thank you for your support. Many of you told me how our competition tries to use funding and allocation to restrict or block…
— Scott Herkelman (@sherkelman) April 19, 2018
… your ability to market and sell Radeon based products in the manner you and your customers desire. I want to let you know that your voices have been heard and that I welcome any others who have encountered similar experiences to reach out to me…
— Scott Herkelman (@sherkelman) April 19, 2018
These tweets basically confirm HardOCP’s story. As HardOCP claimed last month, the NVIDIA GPP program prohibited – among other things – third-party GPU manufacturers to use their gaming brand label on both NVIDIA and AMD GPUs. And right now, there is no doubt that this story was legit.
John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved – and still does – the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the “The Evolution of PC graphics cards.”
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What a bad move from NVIDIA. How much more WORSE can this really get ? Sad times for the “gaming GPU” PC market.
By the way JOHN, you are doing a great job by posting latest tech news as well. DSOG is slowly turning into a “Hardware side of Gaming” kind of website, hehe. /j.
But seriously, thanks for this info. It kind of HURTS as to why NVIDIA is really doing all this !
The sad thing is Nvidia used to cry about 3Dfx / ATI being the bad guy’s… Now Nvidia is even worse then both combined.
And what the reality is… I will not buy a next generation AMD product just because it’s a AMD product because of ethics dealing with Nvidia pulling the GPP BS.. I will buy a Nviida product if it’s better then what AMD has to offer.
And the lesson to be learned is, that power corrupts absolute.
Only reason AMD aren’t one’s doing this is because they aren’t in a position of power and can’t compete.
Sad reality of world.
When AMD was on top, they didn’t do it. Maybe you are confusing it with ATI
When exactly was AMD on top? They were around 50:50 at best compering with NVIDIA. As I remember.
The Athon times.
lol no. when they got the influence with console hardware they also try to stir major 3D API to favor their hardware only. just look what AMD did with mantle itself. they said it was open source but that “open” really means “only available for game developer and not oher IHV”.
You need to learn the history once more. AMD never give nvidia nor intel the access to mantle. For the record both nvidia and intel engineer asking for it since the very beginning but intel is more persistent about it. AMD said Mantle is open source but the way they want to handle mantle ia exactly the same as nvidia CUDA. and people call nvidia CUDA as proprietary. Back then AMD is very clear what they want to do with Mantle: AMD have full control of Mantle development. Other IHV are free to use Mantle they way they want it but what feature and spec to be included in Mantle will be decided by AMD and AMD alone. Amd promised to give other IHV the access to mantle but that never haopen even once. The only way to get direct access to mantle is if you’re game developer. That alone already show AMD real intention to gain advantage with Mantle. If nvidia did this they will be roasted by tbe internet community since the very beginning. October 2014 AMD brag about how many developer have joined the “Mantle program”. Then january 2015 AMD suddenly can mantle to “internal development only”. Why brag about how popular it was and then sudddenly can the project?
And don’t bring Vulkan into this. Vulkan is fully controlled by Khroos group. Every IHV have the right and input on developing the final spec for vulkan even if it is based on Mantle. Mantle is AMD dream of having their own CUDA in 3D API. In one of his tour Richard Huddy mentions that Mantle will be alwaya be better than DX or OpenGL next because Mantle is tuned specifically more towards
When was AMD on top exactly?
Lol
Any company with any sort of dominantd in any industry will abuse that position. It’s just a fact
“The sad thing is Nvidia used to cry about 3Dfx / ATI being the bad guy’s”
not defending nvidia but when did nvidia ever said that ATI being the bad guys or try to cripple them as competitor? over the years i’ve only see AMD saying this about nvidia.
ATI used to all about prop tech…
In many cases, NV GPUs are really better. 🙂
Oh boy
In the past I don’t think Nvidia wanted to put AMD out of business on the GPU side of things because then they would basically be a monopoly but if Intel does release a full lineup of GPUs, professional and gaming then Nvidia might do some more things to try to hurt AMD. It would benefit Nvidia because Intel will probably charge a lot for their GPUs and Nvidia could charge more as well because of that.
I’ve been thinking every since Koduri went to work for Intel that they are more interested in a professional line because the margins are much higher with those but we’ll see how it turns out.
amd does make good card
Hold on a second , when I said good cards as in really well engineered parts.. Their PCB-s are really well made , as for vega 64 , you can use ONE card to brush of the entire lineup..
don’t try to spin it.
Spin it?? How about you first know what that means..
LoL? Power Consumption is only reason, why nVidia is better… Raw power wise – AMD is better. Btw, I own GTX 1070, so no, I am not AMD “fanboy”.
Then why you got a 1070… 🙂
Because, my old HD 7970 GE “died” way before RX Vega 56 launch. So, I’ve
decided to switch to “green side” again (before HD 7970 GE I had GTX
460).
Youre a liar
Nope. I am not a “fanboy” of one side. In my long gaming carrier I had bunch of AMD/ATi or nVidia cards. My top priorities for choosing side are price/perfomance ratio and “future-proof”.
So when Nvidia was using more power they were bad cards?
Generally its the price point.
IMHO, it’s not actually about whether AMD makes good/bad cards, in the first place.
It seems NVIDIA just wants to dominate the GPU market, and have their Monopoly.
AMD cards are just as good as Nvidia. Cheaper as well. Though, I know VEGA was not a huge success.
Agree, the latest Pascal GPU architecture from Nvidia might be more power efficient, but I won’t consider this as a basis for overall performance judgement.
Vega would of done a lot better if it came out when the 1080 / 1070 came out…
I think AMD messed up Vega with regards to all of this: the Timing, pricing, as well as performance to some extent.
The GTX 1080 Ti still holds the GPU crown, as of now.
I sometimes wonder why RAJA actually left RTG after the whole Vega launch ?
Raja was just a PR guy for Vega that was put into a position to speak about it. Just like he did with Polaris.
To me Vega is just Fiji on a lower nm just like Polaris is Antigua on a lower nm.
But the reality is. His focus in which he was hired for was for Navi / MCM tech
Not just PR. I think he was also responsible for other roles as well, as a senior vice president and chief architect of RTG.
what’s going on !
Dirty business practices is basically what’s going on.
Monoploy from Nvidia……
I hope some sort of LEGAL action be taken against this whole GPP stuff, IF possible. Wake me when that moment comes…….*sleeps*
Yup, that’s correct. But, I’m still waiting for the full results of that investigation, because these things could take years to conclude.
It may or may not materialize, but I do hope something good comes out of it.
ok . thats it . i dont care if my next GPU will have 10% less FPS . it will be AMD . i had enough
I prefer the best performance for the dollar, but that was all smashed by sorry miners.
I’d hate to have to say that I’d buy into something that is on its third iteration hardware wise and isn’t offering huge gains either power and or performance wise. Unless one waits much longer for team red to do something fancy soon.
I sure hope something gives somewhere that is for sure. Nvidia needs to get their heads out of the clouds and realize they’re idiots for attempting this garbage.
The article talks about AIBs as if they were board makers.
AIB = Add-in Boards
You probably meant AIB manufacturers.
Yeah obviously, John meant the add-in board partners/manufacturers.
Ok but the source is some alleged common manufacturer of nvidia and AMD, not that i don’t want to believe this, but how could you expect not biased people to blindly believe it? It’s like saying a friend’s friend told me that a friend of his tried to steal my girl, i mean…
Now if those manufacturers showed their faces…
You have a valid point….
Now we wait, if nobody shows, or nvidia stays hush-hush, then it’s probably confirmed.
Don’t be so ignorant.
Vega56/64 are excellent cards, overlooked only by gamers due to mining. Add in Freesync and you have far better value for money than you get from Nvidia.
Excellent cards having the performance of cards that came out a year earlier, and the consumption of 2/3 gens ago, freesync is a worse tech than gsync.
Anything else?
I ordinarily shy away from AMD vs Nvidia internet bickering (it’s often no better than console fanboys’ squabbling) but what you say there is quite correct. To pretend that “Vega56/64 are… overlooked only by gamers due to mining” is clearly a nonsense.
I think that you chose to do a wiser thing than mine, staying away from these stupid fights is gonna give your neurons a longer life, i promise.
Anyway, it’s just the way it is, Vega are probably a relatively OK product, but not so OK when you consider the year they came out and the cons they have compared to nvidia’s older tech…I still think Polaris was another beast completely.
Yep, I don’t have any allegiance to or emotional investment in either corporation. I kinda ‘get’ why some people may engage in tribalism when it comes to supporting a favourite sports team or such like but raging on the internet in defence of a global corporation that doesn’t care for you other than your money? That’s most peculiar for anybody of adult age, imo.
God YES! Exactly!
Now’s probably not the time for me to admit to owning an iPhone, MacBook Air and iPod Shuffle, lol! I’m not a member of the ‘Cult of Apple’ despite appearances!
Lol
“owning an iPhone, MacBook Air and iPod Shuffle”
Blasphemy! lol
Forgive me Lord Gaben, for I have sinned.
Gsync is not better, it’s just more expense, sometimes significantly so.
If you knew how it worked you wouldn’t say so. It works better because gsync monitors have nvidia’s manufactured controller inside, that’s why you pay it more, maybe too much more, but there’s a reason for the increased price, it’s not like nvidia will just charge more for no reason, they’re greedy but they have an excuse.
I do know how it works which is why I disagree. I noticed you didn’t give a reason why it’s just better, just that it is. My GPU is a EVGA 980TI btw. I wish Nvidia would support the clearly better standard for everyone which is Freesync.
If you keep asking why then you don’t know how it works, freesync is worse, there’s a reason why it’s “free”
I never asked why. AMD is smart, open source standards will inherently benefit more people. You don’t have a leg to stand on so just bow out already.
“I noticed you didn’t give a reason why it’s just better, just that it is.”
You did ask why. And if you do that you just don’t know how it works.
AMD is smart, so smart they represent the worst part of the market, and if they keep playing the “slower but cheaper” card, it’ll go even worse.
I actually have 2 legs to stand on, but currently i’m using my bum.
I never asked why. You must be confusing me with someone else. I have read my comments several times and I did not see a single question. Selling the same monitor for $300 dollars cheaper is not the worst part of the market especially considering Nvidia launched the 1070ti because the Vega 56 was killing the 1070 in basically everything.
I posted the part where you wanted me to say why gsync ia better, it’s not a question but it might very well be. Gsync monitor price is surely too much for what it gives in comparison to freesync monitor, but if they have a better tech they’ll use any excuse to charge more than the counterpart, it’s how business work, i said from the beginning 1070ti was a very stupid move from nvidia, but apparently they need to stay on top no matter what, Vega was killing it a year later for a much higher price, that’s why they should’ve just sit back instead of launching the 1070ti
Take a look at the Steam hardware survey, then tell me that Vega + Freesync is not a good value for money upgrade for the majority.
It’s not just AMD that have tried to educate the ignorant. There has been many side by side comparisons done with a Nvidia’s equivalent that costs $200 more, where users were unable to tell the difference.
Hence it’s only ignorance that allows Nvidia to dominate the market.
I’m not sure you understand the weight of “Excellent”
AMD never did such thing, they’re a corp, they’re selling stuff, it’s you people that take their doing like a some kind of blessing or some kind of life’s lesson
It depends on the users.
Yeah a type of ignorance called “performance”.
It depends on the users?
What percentage of users use the 1080Ti for gamming?
What percentage of users realise they could have the same perceived performance from AMD with Freesync for ~$200 less the Nvidia’s solution?
Do you know the meaning of ignorance?
Yes it does.
Low percentage, but that doesn’t mean that people should just settle with just enough because it’s AMD.
I have no idea, because in fact freesync doesn’t give the same performance of gsync, and that’s because of how gsync is designed.
I very well do, in fact i have someone representing it right here.
Don’t support tyrants.
“” As HardOCP claimed last month, the NVIDIA GPP program prohibited – among other things – third-party GPU manufacturers to use their gaming brand label on both NVIDIA and AMD GPUs “”.
——————–
To quote the above text from your article, I think this whole GPP program is NOT prohibiting the AIBs to drop the “Gaming Brand” label from NVIDIA GPUs.
It’s applicable mostly on AMD GPUs, as far as I’m concerned. Though, things might have changed as well.
But apart from this, I still think any “Gaming X” label is now reserved entirely for Nvidia video cards.
Why do I suddenly feel dirty for having an Nvidia card in my rig?
Oh well, something I intend to remedy in the near future. Think I’ve had enough of Nvidia’s BS.
AMD sucks
And you a troll!
This is seriously the most unprofessional and shameful thing Nvidia has done here…absolutely unacceptable! Its like want them to burn and be negatively affected as a result of this, they deserve to get hurt financially!
Nvidia is a bunch of greedy pigs…
I thought they were supposed to have stopped this BS!?! NO??!!
Nope, AMD says it will not restrict other vendors from using these new brands.
You didn’t understand my question properly….
Apparently, lol. What did you mean?
Never mind that, and no worries…….
Actually, I wanted to ask one question with regards to the GPP program, which nvidia has recently introduced.
Is the GPP program actually prohibiting the AIB partners/manufacturers to drop the “Gaming Brand” label from NVIDIA GPUs as well, or ONLY on AMD cards ?
Just wanted to clarify this, because in the above article you have mentioned this text, “the NVIDIA GPP program prohibited – among other things – third-party GPU manufacturers to use their gaming brand label on both NVIDIA and AMD GPUs “.
I think third-party GPU manufacturers are “allowed” to use the Gaming brand label on NVIDIA video cards ?
It is only applicable on AIB custom made AMD GPUs, imo ?
Yeap, it doesn’t allow manufacturers to use their gaming brand on both of them simultaneously. It forces manufacturers to use it exclusively on NVIDIA’s GPUs.