It appears that Embracer Group has acquired a dozen of gaming companies, including the developers of Phoenix Point, Shadow Warrior, Redout, and Pinball FX among others.
Embracer Group is a company that serves as the parent for THQ Nordic, Saber Interactive, and Deep Silver, and owns publishers THQ Nordic and Koch Media. The company has recently acquired 13 different game studios.
Embracer Group gave a full presentation detailing its 13 new acquisitions of game developers, QA, and PR groups on its Investor Relations webpages on November 18, 2020. Among the many studios acquired, standouts include Zen Studios, Flying Wild Hog, Purple Lamp, and Snapshot Games.
“Some studios have been purchased by the group itself, while others have been purchased through subsidiaries. To support its ongoing mergers and acquisitions strategy, the company completed a directed share issues back in October to the tune of SEK 5.7 billion ($663.3 million).” – via GamesIndustry.biz.
The group is known for its rapid expansion in the gaming industry, and prior to these acquisitions, Embracer was already one of the most expansive publishers in the industry.
Below is the full list of studios and groups in Embracer Group’s acquisition.
- A Thinking Ape Entertainment – The developers of mobile free-to-play titles CasinoX and Kingdoms at War
- Zen Studios – The Budapest studio behind the Pinball FX games, with expansions based on properties like Star Wars and The Walking Dead
- Snapshot Games – The development team behind Phoenix Point will “expand the Phoenix Point universe” and “bring new IP to a global audience” following the acquisition
- Nimble Giant Entertainment – The Argentinian studio behind Champions of Regnum and Quantum League
- 34BigThings – The Italian studio responsible for the Redout racing game series
- Mad Head Games – A Serbian studio specializing in mystery and Hidden Object games.
- Purple Lamp Studios – The Austrian team behind Spongebob Squarepants: Battle for Bikini Bottom Rehydrated, who are set to put their “ambitious plans into action” following the acquisition
- IUGO Mobile Entertainment – A Vancouver based-studio working on mobile free-to-play games, previously responsible for The Walking Dead: Road to Survival
- Coffee Stain North – A smaller studio and partner of Coffee Stain Studios, who has worked on Goat Simulator and A Story About My Uncle
- Silent Games – A Newcastle-based studio working on its debut IP, a long-lasting co-op franchise where players will “unearth deep secrets of an ancient civilization.” The first game is set for a 2023 launch.
- Flying Wild Hog – The Polish studio behind the Shadow Warrior series of games, Flying Wild Hog is now working on “four projects together with well reputable external publishers”
The two non-game development companies acquired by Embracer are Sandbox Strategies, a PR firm, and Quantic Lab, a Romanian QA specialist. In total, Embracer has brought more than 1,250 new employees under its umbrella.
The Embracer Group now owns a staggering 214 game IPs and franchises. The publisher has 114 total development teams, of which 58 are internal and 56 are external. There are also 4,367 current game developers across both segments.
The wild growth of Embracer’s games business is certainly impressive from a journalist point of view, but some analysts note that these acquisitions are less about quality and more about quantity, a conceit pointed out by Louise Shorthouse, senior analyst at Ampere Analysis.
“These latest acquisitions, along with previous ones, are virtually all indie or AA-studios,” Shorthouse told GameDaily.
“So although the reach and influence of Embracer Group has become even greater, its voice often cannot be heard above the noise of the industry-leading titles and their creators in terms of mainstream coverage. It seems like Embracer Group is targeting growth through breadth and diversity–in other words, rather than trying to sell millions of copies of a single game, it can sell thousands of copies of multiple titles.”
A new chapter in the Flying Wild Hog timeline has just begun!
We are proud to say that we are now part of the Koch Media family 🤟🏼
Read More: https://t.co/cCmujLUCl4 pic.twitter.com/qHgXIR43Fm
— Flying Wild Hog (@Flying_Wild_Hog) November 18, 2020
Thrilled to announce that Snapshot Games is joining forces with Embracer Group (@embracergroup) & the world-class team at Saber Interactive (@TweetsSaber).
We look forward to developing and expanding the Phoenix Point universe and creating new IP for many years to come. https://t.co/ZGbv9QcXQt
— Phoenix Point (@Phoenix_Point) November 18, 2020
We’re taking a step forward in the gaming world. We have joined the @embracergroup & Saber Interactive family today and couldn’t be happier!
Read all about it in the link below:https://t.co/2NEUUMbJ6R
— Nimble Giant Entertainment (@NimbleGiantEnt) November 18, 2020
In perhaps the biggest acquisition out of the bunch, Shadow Warrior developer Flying Wild Hog was acquired by Koch Media/Deep Silver. The developer has four games currently in development, with all indications that existing projects like Shadow Warrior 3 will continue under their existing partnerships.
THQ Nordic brings in Purple Lamp Studios, the team behind the highly successful remake of SpongeBob SquarePants: Battle for Bikini Bottom.
Here is the full Embracer Group hierarchy:
Stay tuned for more!
Hello, my name is NICK Richardson. I’m an avid PC and tech fan since the good old days of RIVA TNT2, and 3DFX interactive “Voodoo” gaming cards. I love playing mostly First-person shooters, and I’m a die-hard fan of this FPS genre, since the good ‘old Doom and Wolfenstein days.
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Ah, yes. More umbrella ownership and control. What could go wrong?
looks at shadow warrior 2 basically becoming borderlands….looks at every other game becoming borderlands….yeah i dont think the big corporation is the problem here, but the devs themselves.
You do realize that the “devs”, are controlled by the “corporations”, ya?
you do realize that they were just bought, so before that they were mostly doing it on their own.
Devs doing whatever is popular with the kids? Never seem this phenomenon in my life… s/
As long as they have the freedom to do whatever they want its good for both party
No one has freedom to do whatever they want.
They bought the people who make/enforce the laws
Thanks to Trump’s ressurecting Zombie Reagan.
1 by 1 Studio Exclusive Contract from EPIC Showing have Problem (Exclusive Cursed)
Best third-party company ever ? They have so many awesome franchises:
Metro
Painkiller
Red Faction
Saints Row
TimeSplitters
Destroy All Humans!
???
Acquiring/owning many IPs, does not make you the “best third-party company ever”. It just makes you an egregious hoarder, who prefers to buy the success of others, instead of creating your own.
hopefully they wont end up like original thq.
TimeSplitters…LOL
The last TimeSplitters game released was 15 years ago
So what? Doesn’t hide the fact that they still own it and last year they hired to develop a new game.
The Zen Pinball franchise had better not now become exclusive to EGS in any way.
” A Newcastle-based studio working on its debut IP, a long-lasting co-op franchise where players will “unearth deep secrets of an ancient civilization.” ”
what could that be?
why not? Small studios most of them no one has heard of.
THQ Nordic hasn’t released any games
i remember only darksiders 3 which was poor
what have they been doing all these years besides buying studios and not releasing any games
there’s a new darksiders twinstick game, genesis, but i don’t know if its made by them. you play as war and strife.
Darksiders 3, Genesis, Spongebob blah blah, Destroy All Humans remake, Desperados 3, Elex, KoA Re Reckoning, Spellforce 3, Generation Zero, Aquanox 3, This is the Police 2, and PoE 2 Deadfire all in the past 3 years.
the irony is that this is considered “the next big step” to a lot of companies in general.
which it’s been that way for 100 years now. going all the way back to our automotive and factory industries setting such examples.
That’s a shame. Flying Wild Hog was perfect with Devolver Digital, they had so much in common. Hope it turns out ok for them.
That’s not good at all…
ho sh*t more epic spyfraud exclusivces guess im quiting videogames sooner than what i thought…
Now they can all suck Epics phallus together.