NVIDIA today shared its financial results for the fourth quarter of fiscal year 2019, admitting that the sales of its high-end RTX Turing graphics cards were lower than expected. As the green team stated, its previous fourth-quarter guidance had embedded a sequential decline due to excess mid-range channel inventory following the crypto-currency boom.
Furthermore, NVIDIA states that sales of certain high-end GPUs using NVIDIA’s new Turing architecture were lower than expected. According to the green team these products deliver a revolutionary leap in performance and innovation with real-time ray tracing and AI, but some customers may have delayed their purchase while waiting for lower price points and further demonstrations of RTX technology in actual games.
Of course this does not really surprise us. The high-end RTX Turing graphics cards were overpriced compared to their predecessors. Not only that, but there aren’t any games that can actually take advantage of the RTX technology so there is currently no reason at all for customers to replace their high-end GPUs with these brand new ones.
For example, Shadow of the Tomb Raider has not received yet its RTX real-time ray tracing effects, and almost none of the games that NVIDIA claimed that would support DLSS actually support it. Right now, only Battlefield 5 supports real-time ray tracing effects and only Final Fantasy XV supports DLSS. Oh, there is also the new path-tracing version of Quake 2. Other than these games though, there is nothing currently on the market that can take advantage of both the real-time ray tracing effects and the DLSS tech.
John is the founder and Editor in Chief at DSOGaming. He is a PC gaming fan and highly supports the modding and indie communities. Before creating DSOGaming, John worked on numerous gaming websites. While he is a die-hard PC gamer, his gaming roots can be found on consoles. John loved – and still does – the 16-bit consoles, and considers SNES to be one of the best consoles. Still, the PC platform won him over consoles. That was mainly due to 3DFX and its iconic dedicated 3D accelerator graphics card, Voodoo 2. John has also written a higher degree thesis on the “The Evolution of PC graphics cards.”
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thats ok drop the prices so we can buy a decent card without bitcoin mining
Ofc sales will be low when people cant guess is RTX on or off :facepalm:
“high-end RTX Turing graphics cards were overpriced”
Jen-Hsun Haaa incoming!
“We hamfisted early access hardware into our GPU dies, launched way before any software that supported said hardware even existed, increased prices by 50-100%, under delivered on rasterisation performance increases, and cut VRAM across all price points & performance tiers vs the previous generation…but we expected these things to fly off the f*cking shelves, Mr. Shareholders.”
https://uploads.disquscdn.com/images/84c580fc2e319ff661fe786940ffffe5e3c61ba4052f63b6dceb000a538a3d5c.jpg
That sounds about accurate, yep.
nah even if nvidia release faster GPU than 2080ti people will still going to complain because at that point different problem will rise.
Criticism is not “complaining” and in this case nearly all the criticism Nvidia received was absolutely justified – especially since prior hw announcements were bountiful with specs and bench info, but RTX marketing used an extremely misleading and obfuscated campaign (complete with some charts with numbers). They tried to blow smoke up everyone’s a**es as if we were typical mainstream fanatics that saw the shiny 4k 60fps and just had to have it like the next iphone. Remember even the 1080 Ti was marketed as the definitive 4k 60fps card but they reset that dangling carrot because of consoles chasing it (imo).
Moreover, no product from any company is ever perfect and always has room for improvement. So yes you are 100% correct. Even if Nvidia released something with straightforward marketing that the community fully loved and accepted and had the high sales, we would not be 100% content for longer than a month and criticism would still hit; we want to push technology forward.
These execs wear big boy pants and can handle it and should if they want those sales to improve, because criticism is not negative or complaining. It can all be very valuable feedback, as long as one has a strong enough constitution to leave emotion out of it and sift through the “colorful” and passionate criticism.
i’m not saying what they have been saying been wrong. so one of the things that i keep hearing was people are disappointed with the performance increase with the new GPU. said it was much lower that how it was with pascal over maxwell. for once forget the naming scheme. if you look at performance increment that nvidia has been pushing out for every year you should be aware it has been consistent if not increasing slightly year after year. 980ti (2015) to 1080 (2016) is roughly 25% increase in performance. 1080 to 1080ti (2017) is about 30% increase. 1080ti to 2080ti (2018) is almost 40% increase.
and then the talk about how nvidia can push rasterization performance further if they did not push RT. those who are saying this are they aware if nvidia push rasterization performance further what kind of issue will rise? that’s why i said even if nvidia release something faster people will still “complain”. instead of saying about this and that about RT they will say why nvidia did this when nvidia themselves know they will be hit by this issue.
Yeah at that price point, perfection is an obligation…
Just like when they brought out 32-bit color.
excuses are coming. https://uploads.disquscdn.com/images/031b4fc5e6c86360337a935b2fc60355c3e0f5d6af86493a5e20cbc97981ddb8.png
maybe if you stop selling TU106 cards at 500$ & cut down TU106 cards at 350$
2070 is using xx60 die so it should cost 300$ max
2060 is cut down xx60 die so it should cost 200$
i could be fine with
700$ 2080Ti
550$ 2080
450$ 2070
300$ 2060
Or something close to this.
2060 should be really more like 250 or around. 270 is the max imho.
Yeah could be, but i’d be okay even with a 299$ price point, because it’s undoubtely much faster than anything you can get at that price point and it has some new feature, i mean RTX is kinda a gimmick but better have it than not, for that price. I mean i wouldn’t pick a 2060 without RTX for say 20/30€ less.
I was actually gifted an ASUS RTX 2080 for christmas, as my old 970, bit the bullet. I’ve never been so….. unimpressed.
Does it work? Ya. Does it work well? Ya, it does. Good performance, and nice and quiet.
Is it “..revolutionary leap in performance and innovation..”? Um….. f*** no.
It’s an adequate GPU, that plays games well. I cannot believe the price of these stupid things, and I was incredibly tempted, to have this person refund it.
least you get to play quake 2 with ray tracing my paper weight gtx 1080 can’t 🙁
lol Indeed. The best of times, when you can play Q2 with RTX. 🙂
Maybe really lower the prices then? And possibly stop hyping this fkin ray tracing?
They should use all their money and implement ray tracing in older games like some modders did to Quake 2.
I saw more hype for that than for Battlefield Vs garbage.
Yeah they won’t let that Ray Tracing Garbage Go. AMD enabled Ray Tracing In their Drivers back in March 2018 and they don’t even talk about it. Because the feature is just too miniscule to hype. But not for Nshitia. ..
I’m not sure AMD did that, as they barely have classic raster computing, let alone ray tracing
They enabled it on a developer level. Go look it up… Bottom line is Ray Tracing is Gimmick especially on the End User side. For you need 15-30 thousand dollars worth of GPU to get True Ray Tracing. What Nvidia is peddling isn’t even Ray tracing either, it’s more like an emulation of what a supercomputer can do.
Oh i don’t know about about dev level, but yeah real ray tracing is something we’ll never see in advance that much for videogames.
Now to think if they didn’t waste the die space for ray tracing they could have just made more powerful cards for the money!
They took a gamble i can give them a thumbs up for that ray tracing is the future BUT i would much rather it be a separate card like back in the physx days.
the problem is they can’t really push the performance further. looking at techpowerup result it is clear that 8700K at 4.8ghz is the bottleneck factor for 2080ti at 1440p. but if nvidia did not push things further AMD will also going to catch up to them. hence the push for extremely demanding RT.
also needing specific card just for specific feature might not a wise decision when everyone want things to be integrated into single package.
I’m hoping to never have to buy a new GPU ever again.
then lower the price…lol.
Basically Nvidia tested gamers to see how much they would be willing pay.
Turns out, gamers are as stupid as they thought but not stupid enough.
“deliver a revolutionary leap in performance and innovation with real-time ray tracing and AI” .. AKA RetardTaX.
I don’t get this? The 2080 TI’s were sold out basically everywhere forever. How is this even possible? Were they just not making any of them?
The TU102 die that the 2080 Ti is made from is 775mm^2, aka f*cking massive. Even considering it’s cut down from the full TU102 die that the Titan RTX uses, the yields are likely atrocious. The lack of availability is much more likely an issue of supply than demand.
You could be onto something
with what?
AMD is for poor people
https://uploads.disquscdn.com/images/71a8a86ef73ac273e33ada86d76926c79ef956fc7357e5c9b02c6a12c856f035.jpg
I think they totally expected the lower sales, that is why the RTX series was priced so high in order to offset that.
Nah, Nvidia got greedy after the Crypto mining bubble burst.
This was a gamble moment for them, they had a ig lead, and need something special to get people out of consoles, “Here we have the “”next-gen”” only on PC(for a while) ” didn’t catch.
1080 Ti $700_____2080 Ti $1,200
1080 $550_______2080 $800
1070 $380_______2070 $500
1060 $250_______2060 $350
hmmm maybe it was the ridiculous price increases and then a gamble for the customer that ray tracing will take off.
Nvidia can make a lot of money right now if they not only release the 1160 but an 1170, 1180 and 1180 Ti Turings without RT and Tensor cores with only a slight increase over Pascal prices.
No doubt DXR will take off, Nvidia’s implementation however is somewhat lacking while requiring custom development.
we consumer did not like the price increase but if nvidia keep their older price structure things might get a bit complicated for themselves as well.
Huh? Pretty sure Intel controls the market with little effort fam.
https://i.redd.it/ryvdquzb95q11.jpg
https://uploads.disquscdn.com/images/19cca48ae6dc08dfa60f37387a49d097bf077b076c2e806db97d8cc49f737fd0.png
I usually upgrade every other generation anyway, but this one was so over priced for the performance I didn’t even look at it. I did go from the 9 series to 10 series though because of VR.
Lower than expected performance = lower than expected sales
Price was way too high and you have to back it up with good software (games) as well, since most AAA games are pure garbage, well everything is going to perform less well than expected.
Maybe people would have bought them if they hadn’t jacked the price of their GPUs up an entire product tier
let’s give people something that they do not want or need then jack up the price 50-100%. what could possibly going to happen?!
The RTX 2080ti costs around R$ 7.200,00 in Brazil (~$2000 USD). I could buy a nice bike with that money. Nvidia is out of their minds…
Pois é esta risível, acho incrível que essa placa tenha conseguido chegar aos “gamers”.
In Switzerland, 4 months after launch there’s still only a couple of AIB 2080Tis available in stock and they are all well above MSRP.
I ordered one in October and still have not received it, store has no idea when supplier will send it.
So even people who want to buy high end cannot in many cases.
Because they only made a handful, to make it look as if it’s a hot ticket item that they can’t keep in the shelf. Haha … Nvidia is as shady as they get.
Ready
To
Xplode
Yeah, you aren’t telling us anything we don’t already know. The only people that bought into this rubbish are people that loves to do 8K benchmark gaming videos… My Titan X Died 6 weeks ago and i jumped to the Red Team.. I’m never looking back. RX Vega 64 Liquid Cooled baby. Not one crash with AMD drivers. When i was with nvidia for 8 years, crashes FTW. Nvidia, i hope you burn in hell you lying Sacks Of Fecals.
Oh geez. Really? God, how could that have happened?
I mean all you did was allow massive sales to cryptocurrency diggers and not bother to support your main consumer base and not give any word on the new cards until they were already here and we learned that you wanted to push your exclusive technology of RTX and force developers a new type of coding that you didn’t even bother telling them as still barely any games use that technology that you pushed for and as a result any specs aren’t nearly as big of a leap as before to try and justify a new card, one of 1200 bucks.
I mean, other than that, I really don’t see why this happened. /s
@JOHN.
This is not related, but it’s a similar news pertaining to AMD. Even AMD has delivered trend breaking Q4 Financials and Strong Full-Year 2018 Results
AMD’s total revenue this quarter was $1.42 billion, a value that seems meagre when compared to Intel’s $18.7 billion in Q4 revenue. In 2019 AMD expects high single-digit growth in yearly revenue, projecting earnings of $1.25 billion plus or minus $50 million in Q1 2019.
More detailed info can be found here:
https://www.overclock3d.net/news/misc_hardware/amd_delivers_trend_breaking_q4_financials_and_strong_full-year_2018_results/1
AMD has become a profitable company. They are still very small compared to Intel but to think that they were expected to go bankrupt only a few years ago. It looked pretty bad for them there for a while there.
I wonder if people give Lisa Su enough credit for management of AMD. She has turned AMD around financially. It is really amazing that AMD brought Ryzen with such a small budget compared to Intel to begin with.
I guess this is proof that she was right to put most of their R&D money towards Ryzen years ago even though it caused them to fall behind with their GPUs.
More AMD related news, @John. AMD’s R&D Spending has been boosted by 20% in 2018
https://www.overclock3d.net/news/cpu_mainboard/amd_s_r_d_spending_saw_a_significant_boost_in_2018/1
Hello John,
It seems that Lisa Su has actually confirmed about the launch of NAVI this year. During AMD’s Q4 Earnings Call, the company’s CEO, Lisa Su, uttered the magic words that Radeon enthusiasts have been waiting for for quite some time “Navi Launches”.
On the gaming side, Lisa Su also commented that their “gaming growth” in 2019 would be driven by their Radeon VII (Radeon 7) launch as well as “Navi Launches”, confirming that several Navi graphics products are in the works.
Today’s rumours regarding Navi suggest that AMD’s initial Navi offerings will be revealed/launched at or around Computex 2019, which takes place in late May/early June, suggesting a mid-late Q2 launch.
Kindly read more here. Thanks !
https://www.overclock3d.net/news/gpu_displays/amd_s_lisa_su_confirms_that_navi_will_have_launches_in_2019/1
On another news, INTEL has a new CEO:: Intel Names Robert Swan CEO
https://wccftech.com/intel-puts-robert-swan-in-the-lead-as-ceo/
https://www.techpowerup.com/252081/intel-names-robert-swan-ceo
“Hey let’s price creep our video cards to $1000+”
“Whaaa why aren’t people buying our cards?????!!! I’m confused!!!”
JOHN, OT news:
Nvidia Reveals their RTX Triple Threat Game Bundle. Up to three new RTX enabled games with your next GPU purchase.
Starting today, new purchases of Nvidia RTX series graphics card (at participating retailers) will receive 1-3 free games, with Battlefield V, Anthem and Metro Exodus currently being on offer. All of these games will make use of Nvidia’s RTX features, with both Battlefield V and Metro Exodus featuring support for Ray tracing and DLSS while Anthem is set to receive support for DLSS in an upcoming patch.
Purchasers of Nvidia’s RTX 2060 or RTX 2070 will receive a free copy of one of these three games, while purchasers of Nvidia’s higher-end RTX 2080 and RTX 2080 Ti will receive free copies of all three games. This bundle will be available for all RTX graphics card purchases until April 4th, 2019, or while Nvidia’s stock of game codes last. All game codes must be redeemed before May 2nd.
https://www.nvidia.com/en-gb/geforce/campaigns/rtx-triple-threat-bundle/
https://www.overclock3d.net/news/gpu_displays/nvidia_reveals_their_rtx_triple_threat_game_bundle/1