Innova Systems to bring APB: Reloaded in Russia

GamersFirst announced today that it has partnered with Innova, the leading publisher of client-based MMO games in Russia and the Commonwealth of Independent States (CIS) to distribute the company’s blockbuster Free2Play Third-person shooter MMO, APB Reloaded. Finalized earlier in the month, the international partnership provides Innova with exclusive publishing and distribution rights for APB Reloaded in their territory.
Rahul Sandil, SVP of Marketing and Business Development for GamersFirst said:
“Our years of experience in being a market leader in Free2Play MMO’s have taught us that when you want to take that step into the global marketplace, it’s imperative that you find a partner that has like-minded goals and similar organization culture. After an exhaustive diligence, it became clear that Innova was truly the only choice for distributing APB Reloaded to the Russian Federation. With six years of local market experience and more than two million active users, we know that APB Reloaded will flourish in Russia under Innova’s watchful guidance.”
Citizens of Russia and the CIS will be able to experience the same Free2Play game as that of their western counterparts. Using Innova’s ‘4game’ publishing platform, players will be able to play the game free of charge, without having to pay subscription fees or face level or content restrictions. All that is required to start playing is downloading the game client and logging in.
Gevork Sarkisyan, CEO of Innova Systems said:
“We are happy to introduce a compelling title like APB Reloaded to our international publishing platform – ‘4game.’ The combination of freedom and action elements that APB Reloaded brings to the table makes this game a truly unique product on the market. We are excited to enter into a partnership with GamersFirst, who was one of the first companies to introduce the Free2Play model to Western audiences. This corresponds well with Innova’s long-term commitment to innovation and a desire to always exceed expectations. We are expecting our shared vision and close cooperation to make this partnership a true success.”
GamersFirst joins a long list of well-known MMO publishers that have partnered with Innova for their unique reach into the Russian MMO games market. Innova Systems will be fully responsible for localizing and operating APB Reloaded on the specified territories. Dedicated servers, along with an in-house security system, local customer support and payment gateways are all part of Innova’s plan to provide the best experience for all Russian-speaking players.