No Man’s Sky is under investigation by the Advertising Standards Authority for false advertising

Eurogamer has revealed that the Advertising Standards Authority is currently investigating No Man’s Sky for false advertising. The ASA launched its its investigation after receiving several complaints about No Man’s Sky’s advertising.

According to Eurogamer, ASA’s investigation revolves around No Man’s Sky’s Steam store page. The reason behind this is quite simple; the complainants believe that the assets showcased in its Steam store page misrepresent the game.

Of course, this can be said about other games featured on Steam, however this is the first time we’ve heard the ASA actually investigating a game’s Steam store page.

As Eurogamer noted:

“Complaints centre around screenshots and videos that feature more advanced animal behaviour, large-scale combat and ship-flying behaviour than ended up in the launch version of the game. Complainants also say screenshots misrepresent the graphical quality of the game.”

We’ve already covered No Man’s Sky’s false advertising, so it will be interesting to see what will happen now that ASA is investigating this!

56 thoughts on “No Man’s Sky is under investigation by the Advertising Standards Authority for false advertising”

      1. Maybe he means that bullshots are common among indie devs, but the remark is out of place as No Man’s Sky is NOT an “independent” game, it is published by a little company called SONY.

        1. “(…)bullshots are common among indie devs”

          What? :v

          “No Man’s Sky is NOT an “independent” game, it is published by a little company called SONY.

          It isn’t fully though. Marketed and distributed, Sony did only a bit of help publishing on PS4. HG still the publisher.
          That’s why they are after them not Sony. :v

          1. Damn. I had all my crucifying tools out of the shed and everything. Guess I’ll just lug it all back in… le sigh 🙁

      1. Not exactly. Sony helped in distributing it but they weren’t the sole publisher which is why the heat is coming down on HG instead of sony. HG actually got most of the revenue.

        1. Sony contributed to the development funds, didn’t they?

          Even if it was a minor contribution, that would have granted them access to Hello Games’ development process, as, legally, that would make them an investor. Unless, of course, they were being irresponsible, & not checking in on their investment, I suppose (Sony’s been whack these last few years, after all).

          Though, considering especially how common publisher-assigned producers are to both movies & video games, with an eye towards keeping things on-time, productive, etc, there’s very little doubt in my mind that Sony knew what was going on, they just figured they could blame Hello Games & get away with it, like so.

        1. Yeah, but when you see him grin like that you couldn’t help but think that that’s what’s running in his mind especially now that he has done it 🙂

  1. Don’t get too excited, our Advertising Standards Authority are notoriously gutless (although theoretically they have the power to fine),at worst Murray Mints will be put on the naughty step told not to replicate the Steam store screenshots in their current form.

    Google
    Currys PC World’s 4K TV ad banned by watchdog after tall claims

  2. The worst thing Hello Games done was to get into bed with Sony.
    The hype train left the station full speed with Sony shoveling the coal.

  3. Only self-hyped idiots thought this game would be amazing. The devs still lied and showed really cherrypicked stuff that didn’t really represent the game.

    1. While i agree with you and your comment.. who doesn’t cherry-pick stuff from their games? Look at the BF1 pics.. Titanfall.. and many other games. They make the game look 5000% cooler (on the pics) than they are. Heck, i played the BF1 beta and it was just another BF game. I cant even call it better than BF2/4 and 1942. Yet, the trailer and pics made me think the game would be super duper amazing (and the best BF game ever). Its good, but thats all.

      Lol, this comment made me realize how important demos and betas are. They sure save me a lot of money.

      P.s. NMS looked boring even during the videos.. they only had 1 cool trailer, and everything else after that was pretty much meh. Too bad people are retarded and bought in to the lie.

      1. I agree with you on battlefield, but atleast they show stuff that’s in the game. They just film it from cool angles, put music over it and do good editing.

        No Mans Sky didn’t just cherry pick, they outright lied about a lot of features, and even the screenshots that are (/were?) on the steam selling page can’t be found in the game.

      2. Everyone cherrypicks but not this hard. Some of the footage shown basically didn’t even exist in the final game, the environments were supposed to be generated but what they showed us clearly weren’t done the same way. Also simple lies.

    2. Anyone who pre-orders period is an idiot, that’s the moral of the story here. There’s no reason not to wait for trusted reviews to hit, especially when it’s a $60 game.

      1. That is a ridiculous statement. There are many games that are known quantities that I would have AND HAVE had no problem pre-ordering. I can honestly say that I have NEVER been upset with a game I have pre-ordered. And I can tell you now that I am no idiot… My mom always says so….

    1. If they implemented this for procreation the human population would decrease dramatically but also improve dramatically. Damn human rights.

  4. Another ripoff game that doesn’t get a Class-Action Lawsuit going.

    Isn’t America supposed to be the Land of Trigger-Happy Lawsuit Filers? WHERE’S MY LAWSUITS?!

    1. Yes but only about reasons that no one cares about. Like that one lady suing mcdonalds because she burned herself when she didnt realize that coffee tends to be hot.

      1. The media spun that case to give it a bad reputation. McDonald’s was serving coffee at 180-190 deg Farehnehit (boiling is 212, for you Celcuis guys and gals), whereas most places serve it at around 130-140. They’d amassed over 700 complaints about it being too hot over the 10 years prior to that lawsuit. She even tried to settle for $20,000 to cover her medical expenses prior to taking them to court. Do you think coffee should burn you like shown (those are skin grafts on her outer thigh)? The uncensored pictures are far worse, if you have the stomach to look those up. https://uploads.disquscdn.com/images/feec6fa931557a17c1a751a0891b8732df17ceed82bdc0808a3159d65f319354.jpg

  5. maybe they should investigate sony as well.i would bet the farm that sony knew everything about that game feore it launched since they treated it like a AAA title and worked along side them.

    they arnt the only ones to blame i think sony is as much at fault as they are.

  6. Woah! 0_0 this one’s big and great. I just hope they don’t single out small companies/indies and go for big ones too. *cough Ubicrap *cough

  7. its true they erased saves it ha-pend to me,and thank god ,they get to learn and i hope this serves as example to other studios and publishers

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