Written by Metal Messiah
INTEL has been recently tweeting about its upcoming XE-HP MCM GPU on its official twitter account.
Intel tweeted a series of pictures yesterday with “Jim Keller”, “Raja Koduri” and a mysterious looking MCM-based processor. Intel calls this ‘Father Of All’ GPUs, and according to Raja Koduri this ‘Father Of All’ GPUs has already got a successor.
Raja Koduri posted another Tweet in which he says that the design phase of a successor consumer GPU is also in the works . This confirms the existence of Intel’s plans to go for a multi-layered approach for building MCM GPUs, and this could also mean that the GPU die pictured yesterday likely was NOT “Ponte Vecchio“, but a consumer-grade variant instead.
It cannot be the “Ponte Vecchio” graphics processor since this would rely on the XE-HPC architecture. The XE-HP GPU which has been teased could be a design made for media transcoding, workstation and possibly even for “Gaming” (though, don’t get your hopes high yet).
It could also appear that INTEL might be releasing a competitor to the NVIDIA Quadro or AMD Radeon PRO series of GPUs. Raja Koduri has then re-tweeted with a note ‘’Baahubali of All’, which according to Wccftech’s Usman Pirzada means “one who has strength in this arms“, if used as a noun.
In simple terms what this means is that new consumer XE-HP gpus are already in the design phase, and these are going to succeed the recently leaked ‘Father of all” GPUs from Intel. INTEL needs to be very competitive if they want to get a larger share of the pie in the GPU consumer market segment.
It would be really interesting to see whether Intel can really catch up with Nvidia and AMD with its XE-based GPUs. Having a third GPU competitor is good for the consumer market. The pricing of these GPUs will be also be a huge deciding factor.
Can INTEL really compete with AMD and NVIDIA ? Please leave your thoughts in the comment section below.
UPDATE
It looks like this is NOT a gaming GPU by any means. Raja has stated that these are data center GPUs. What a bummer!
Both XE-HPC based Ponte Vecchio (detailed at SC’19) and XE-HP based chip images shared recently are data center targeted GPUs. We need incredible computing solution range from edge to cloud to keep up with the data we are generating in real-time https://t.co/GRIYKev5gw
— Raja Koduri (@RajaXg) May 3, 2020
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I for one am very excited for Intel gaming cads. if they can deliver similar performance to AMD and nvidia then it would be good for gamers. currently using Nvidia.
how will they compete though, by releasing high Flagship cards ?….What about the price of these new cards ? This is going to get tough for all the 3 companies.
which is good and with sony on their way disruption is bound to happen
how does sony fit in here though ?
He probably fell for the article published on DSOG on April 1st.
https://uploads.disquscdn.com/images/936e4f26bb38f99ff7670dde67e305f560f7c6b98a252c171445c9a7cfc4935d.png
okay…lol
That really was one of the funniest April Fools jokes ever done here.
yes
they are making high end GPUs and entering the gaming market for PC
haven’t you heard ?
bring some Intel for me then. How is raja managing intel is just beyond me lol. nonetheless, I don’t think intel can really make a good gaming video card which might challenge amd and nvidia. hope I’m wrong though
I’ve been interested to see what Intel would bring ever since Koduri went to Intel and a couple of other senior executives left AMD for Intel. Some people think Koduri ruined AMD’s graphics division but I don’t believe that was the case. It was a budget issue made by Lisa Su to put more into the CPU division and less into the GPU division. This turned out to be a wise move and hence we got Zen.
In any case I think Koduri wanted to do more but was hampered by budget restrictions so he left AMD for Intel where there was plenty of R&D money. Koduri has the talent, knowledge and experience necessary to bring some really good GPUs.
Intel has 3 hurdles to overcome to be successful. The first would be a good hardware design. The second as mentioned in the article, pricing has to be competitive. The third is solid well supported drivers. It does no good to have great hardware at competitive pricing if poor drivers are holding the GPU back.
No i think raja did ruin the graphics division of AMD to an extent since Vega and Fury designs were not at all revolutionary.
The big radeon VII was also a flop though. it did not cater to the needs of gamers either.
I agree with everything that you said about the GPUs. I only differ with the why of it. AMD had been suffering financially for a long time trying to fight a war on 2 fronts against larger more financially successful companies (Intel and Nvidia). This resulted in subpar CPUs as well as subpar GPUs. They were heavily in debt with no way to pay that debt off and at one point their entire worth was about 1/4th of what they paid for ATI alone. They almost went bankrupt around that time. They simply did not have the R&D money to compete on both fronts.
When Lisa Su became CEO she knew this and made a decision to put more money towards R&D for the CPU division and cut back on spending in the GPU division. This was actually a very smart move and led to Ryzen but it seriously limited what Koduri had to work with.
If the Intel GPUs are subpar then I will change my mind about Koduri’s competence.
Actually the “Radeon VII/R7” wasn’t a purely Gaming card to begin with.
It looks like AMD really wanted to compete with NVidia’s RTX 2080, but didn’t have much choice apart from re-branding and releasing a
cut-down variant of their current MI50 Instinct compute card.
That seemed like a desperate move from AMD, out of panic mode
This R7 wasn’t meant to be an actual gaming card to begin with, because AMD had plans to target the compute/HPC segment as well. Because this card began life as a professional GPU intended for scientific computing and AI/ML workloads.
They didn’t have much choice either, so they just made some changes to the existing GCN architecture on a refined process Node though, giving us this R7 GPU. This is also evident from the FP64 performance of this R7 GPU, which sits around (3.5 TFLOPs).
Actually, AMD had a change of heart, deciding that their Radeon VII users deserved a little more FP64 performance from their new gaming flagship, making the GPU more appealing to professional users as well, while maintaining the performance advantages of their Radeon Instinct lineup.
But for gaming FP64 is irrelevant though.
The inclusion of 4 existing HBM2 memory stacks also actually made this card to be priced in a higher bracket, as compared to the Vega 64 and similar cards.
Hopefully, according to earlier rumors, AMD’s next generation Arcturus GPU lineup (assuming it comes out), which was code-named and leaked by an employee over at the “Phoronix Forums” might see a change/shift in the GPU arch (post 2020).
so is Navi new or still based on the old tech ?
should i wait for ARCTURUS
I have hopes for the two guys in charge
i have vega56 now
Totally agree with “GPU drivers” part ! Having a stable and solid driver release is equally important, or else, what will be a piece of hardware without drivers ?
It will only serve as a paper weight.
i think on the price aspect intel probably will be very competitive. might as far going with contra revenue strategy. they got tons of money after all to make that happen.
almost forget about intel’s gpu.. dont expect too much..
At worst maybe Intel will force Nvidia to price their consumer graphic cards more reasonably for majority of consumers. Maybe even next gen consoles. Cause at this rate. The 4080 ti will be $1599+
I want nvidia to lower down its prices of its RTX series. They have been charging a premium for their cards lately.
They always charged premium. Their GPS still sold like hot cakes..
Bring back 3DFX Voodoo graphics.
UPDATE !
It looks like this is NOT a gaming GPU by any means. Raja has stated that these are data center GPUs. What a bummer !
https://twitter.com/Rajaontheedge/status/1256849904263024641
https://videocardz.com/newz/raja-koduri-intel-confirms-xe-hp-gpu-is-data-center-targeted
I have thought from the beginning that Intel’s primary focus would be on Professional Cards. That seems to be where the highest profit margins are but the way I saw it and still do is that Intel has already spent the money on R&D to get that kind of performance. Wouldn’t they also release scaled back versions of the architecture to sell as gaming GPUs? There’s still a lot of money to be made there although the profit margins are much lower and Intel said a couple of years ago that they would release gaming GPUs at some point this year though they will no doubt be gimped where they don’t interfere with Professional Card sales.
What are your thoughts on this?
Honestly speaking, INTEL has made this clear before as well that they won’t be targeting the high-end GPU market segment.
They are mostly focusing on the “mainstream” GPU market, so I doubt we might see a strong contender for the NAVI and RTX GPUs. Intel will mostly focus on the Mid-range lower end spectrum of cards.
By the way, yes, INTEL does have scaled back versions of this XE GPU architecture, mostly the XE-LP cut-down variants, which are going to be used in gaming cards.
Honestly speaking, I’m a bit skeptical about INTEL XE gpus. I don’t think they can easily compete or even match AMD and Nvidia’s lineup of mainstream cards.
I will write back later. My internet connection is bugging me out. lol
intel aim is not about competing on even ground with nvidia or AMD. on the professional space intel definitely did not like what nvidia has done with their GPU. GPU definitely taking away many of the workloads that traditionally only dominated by x86 CPU. and in nvidia case they keep discovering things that can be accelerated by GPU. for the past five years it was AI and now they even try to make GPU useful for 5G infrastructure. one thing about nvidia is their professional effort end up being successful as it is because it was sustained by their gaming business. this is one privilege that many other company does not have. nvidia if they only rely on the profit they get from selling quadro and tesla they will not be able to push forward their GPGPU agenda. this is something that even jensen openly admit to the public. from intel perspective to stop nvidia advances in professional space you need to cut their source of income that make that possible: their gaming market. this is the primary reason why intel seriously want to enter discrete GPU market once more. the aim is not to beat nvidia or AMD. but to reduce nvidia gaming profit as much as possible. that’s why thing like KabyLake G happen. to intel it was a very serious matter that they willing to buy AMD GPU directly to be integrate with their CPU via EMIB. they want this initiative to reduce nvidia gaming revenue to happen ASAP even when their Xe GPU is not done yet. with that said intel initial target for their Xe most likely OEM based machine not so much for DIY market. the aim is to reduce nvidia profit but what intel do with OEM can be equally dangerous to AMD as well. might be even more for AMD than nvidia.
Raja at his finest
he is doing it again
Totally agree. Honestly speaking, I’m very skeptical of INTEL releasing a gaming GPU. If Raja repeats the same mistake then Intel can kiss goodbye to the gaming community.
In the worst case scenario, they might only release a Mid-range “mainstream” Gaming GPU to compete with Nvidia and AMD.
I dread his time at AMD they were far better before him